A couple months ago we launched the Instant AI Agency book funnel. 1000s of new buyers joined our family (high five if you're one of them). My mission is to get what we’re doing out to the world so more peeps can create the financial independence they deserve–without grinding years and years for it. A book is a GREAT way to do this at scale. However launching a book funnel is a little bit different to lead gen. I’ve learned a TON. The biggest one the concept of “Breakeven on the front end, profit on the back”. When you sell low ticket, you can acquire customers at zero cost. Here’s how it works… You sell low priced book. Add order bumps and upsells. The customer picks up whichever makes sense for them. This becomes the Average Order Value or AOV. As long as this AOV is the same as how much you spent on ads to acquire the customer (Cost Per Acquisition or CPA), you breakeven and you have acquired a customer at no cost. Then once you have the customer in your ecosystem, you can cross-sell and upsell to higher priced products and programs. For us, that means a book buyer can be ascended into ROYA which is where we make our profit. Now this isn’t a lesson on building funnels! But we can take this exact same “2-Step Profit” principle and apply it to scale our AI Agencies. How? When we land a new partner, we start with Database Reactivation. This covers our bills and running costs. But here's where it gets interesting... Once we blow their minds with results, we "get our claws" into their business. That means: - More AI Androids - More problems solved - More revenue streams - Deeper partnership - Higher profits Think about it... Every major player uses this model: Amazon started selling books, built a customer base and then added more and more products. Apple first sold the Apple 1, now it sells phones, tablets, ear phones and more. Facebook was just a social media platform, now they’re a marketplace, advertiser, and even VR. Stage 1 gets you traction.