The number one QUESTION on the TOP of everyone's mind is something like… "Am I going to Make MONEY as a PPL Broker?" or “How can I be certain I will make money…?“ First-up did you watch the Pay Per Lead Broker AMA (the recording is in the Classroom) Pay Per Lead Broker - Ask Me Anything - Webinar Replays · Pay Per Lead Nation The core PURPOSE for any business is to GET CUSTOMERS . . . And KEEP them! You do this by … selling them something they really WANT. OR Solve a BIG problem for (for bigger businesses) that's costing them a LOT of money...MORE money they're losing. The BIGGER the business the HIGHER the cost. The higher the COST of NOT solving the problem the more likely they are to buy... (solve the problem). ... the EASIER the sale. I know this sounds overly simplified… Except… It's 100% USEFUL ! Because… people, businesses, will NOT buy anything they do NOT want. When Apple launched the iPad in May 2012 they sold 1 million iPads in the first 28 days… …reached the 2‑million milestone in roughly 60 days and 3 million in about 80 days after launch . . . Because people WANTED an iPad. Why is this principle soooooo important to PPL Brokers…? Because almost all PPL Agencies, Brokers and every other Ads agency . . . Sell “LEADS” … (leads are an EXPENSE) The BIG PROBLEM is the businesses, especially in the most popular niches… DO NOT WANT “LEADS” … !!! However, they get PITCHED “Buy my leads” - “We sell leads” Every other day… ! They’ve seen and heard this same OFFER fifty-eleven times… (it must get very tedious for them) No wonder it’s sooooo hard to get customers. To make matters worse, when these businesses have purchased “leads” They have not always had the best experience… You’ve probably heard them say something like “the leads we bought were crap”... I had one mortgage broker tell me - “we bought 200 leads and made ZERO sales”