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Owned by Toby

Town Publisher

54 members • Free

Own your local ad market using step-by-step frameworks for Gamification, 9x12 Postcards, Local Newsletters, and LIVE Events. We’re building TOGETHER.

Bar Trivia Empires

1 member • Free

Build a profitable bar trivia business with proven systems for landing venues, hosting great nights, growing players, and scaling with hosts.

3 contributions to the skool CLASSIFIEDS
Be Your Town’s Publisher
🎯Earn $5K/mo. Turning Your Town Into a Game! Start a Profitable Local Publishing Business, in 90 Days... Even in a Small Town. Most online communities teach the same thing: GoHighLevel, AI automations, SEO, social media, paid ads, and websites. Those businesses can work. But thousands of agencies are selling the exact same services. After 30+ years in local advertising sales, I’ve learned there’s a better way. Inside Town Publisher, I’ll show you how to build hyperlocal advertising assets that businesses can’t get anywhere else. Together we’ll create businesses around City Games, direct mail, local newsletters, live events, sponsorships, and more. 🎓 Step-by-step courses 🤝 Supportive community 📅 Weekly live coaching 📄 Sales scripts & templates 🚀 New systems added regularly Don’t build another agency. If you’re ready to build something unique, own your local market instead of competing in it, and create a business that’s difficult to copy, it’s time to become The Town Publisher.
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Be Your Town’s Publisher
Town Publisher 9×12 Postcard Blueprint
If you’ve been thinking about starting a local advertising business but keep getting stuck on what to actually sell first, start here. The new Town Publisher 9×12 Postcard Blueprint is now live. This is not a theory course about direct mail. It’s a step-by-step operating playbook for building and launching a real shared postcard campaign in your town. The model we use throughout the course is simple: 16 local advertisers $250 per advertiser 2,500 homes $4,000 in total campaign revenue Approximately $1,600 in print and mailing costs Then we walk through how to actually make it happen. You’ll learn how to choose the right territory, build the mailing zone, use EDDM, structure the advertiser offer, find and close businesses, collect payment, manage creative, work with printers, mail the card, track the campaign, get renewals, and launch the next one. The biggest mistake people make with local advertising is trying to build an entire media empire before they’ve proven they can sell and fulfill one simple product. You don’t need a huge audience. You don’t need thousands of social followers. You don’t need a complicated tech stack. You need one territory, one card, and 16 businesses willing to pay to reach it. That’s what this course is built to help you do. The Town Publisher 9×12 Postcard Blueprint is available now inside the Premium tier. If you’re ready to stop studying local advertising and start building something you can actually sell in your own town, come join us. 👉 Get access inside Town Publisher Premium. https://www.skool.com/city-games-9972/about?ref=da31bfbb6c8248f9aa9579133abe8623
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Build a Local Publishing Business
You do not need a huge audience, a big staff, or a major city to build a real local media business. In this free course, I’ll show you the model behind profitable local games, postcards, newsletters, directories, and events, plus how they work together to create recurring revenue from local advertisers. Build a profitable local publishing business in 90 days, even in a small town. Get free access to “The Local Advertising Blueprint”. https://www.skool.com/city-games-9972/about
Build a Local Publishing Business
0 likes • Aug 5
@Savan Rabari
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Toby Shaver
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5 points to level up
@toby-shaver-9391
Founder of Town Publisher. I run City Games, 9x12 direct mail, and a local newsletter in Grand Rapids, MI, proving what actually works in local ads.

Active 17h ago
Joined Jul 25, 2026
Grand Rapids, MI
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