Niche is King for online teaching
Here are some thoughts for those who are stepping up to teaching online, for those who want to target students, and ideas for those who are thinking about it. The High-Demand Niches: - Business English (ESP - English for Specific Purposes): This is consistently the highest-paying niche. Focus on sub-specialties like English for Lawyers, Medical English for Nurses, or English for Tech Start-ups. If you have a previous career background, this is your gold mine. - Exam Preparation: IELTS, TOEFL, Cambridge FCE/CAE. Students are highly motivated, have clear goals, and are willing to pay for expert guidance. - Pronunciation and Accent Reduction: For professionals with a strong grasp of grammar who need to refine their spoken clarity for the workplace. (This comes down to regular lessons, and almost a rote learning method) - Age/First Language Specific: Targeting teenagers for university prep, or teaching English specifically to, say, Spanish or Japanese speakers (or, any language, allowing you to incorporate known cultural/linguistic challenges). Marketing Strategy for the Independent Nomad: - Content Marketing: Create targeted content (short videos/blog posts) on platforms like LinkedIn (for Business English), YouTube, or even specific subreddits/forums related to your niche. Example: "Three AI tools that are making Business English presentations effortless." (Be mindful of your market place, and any regional restrictions) - Referral Power: Actively solicit testimonials from previous students and leverage your network, as people trust a referral more than an advertisement. - Optimize Marketplace Profiles: Use a highly professional video, clearly state your niche in the title (e.g., "IELTS Speaking Expert. Casual conversations, Holiday English"), and charge a slightly higher rate than the average to position yourself as a premium service. So this month I have been posting a Halloween Advent Calendar on WeChat and the Little Red book everyday, and it's got me a number of new followers, but no business as of yet! The school event, English Day, at the school I attended last Friday, was great fun, I got 7 new students and hopefully a recall when the company does any other 'English Days"!