I was with a client this week and we were discussing her course about nervous system reset. Most of her course centres around chronic pain prevention, and rightly so. However, this is not what is going to move people to buy. It’s like teaching people how to make a sandwich when they are starving. You need to focus on their current and biggest pain right now and give ‘em a big fat juicy sub to much on. In her case it was helping people alleviate pain they were in at that moment. Pain causing them to not be able to focus on anything other than pain. Once you’ve done that you gain trust and can move onto the prevention stuff. In fitness it could be giving them a reason why they’ve failed before offering to fix them Present pain “why am I not able to lose weight” Future fix - here’s how to lose weight Or giving them an achievable plan they feel they’ll be able to stick to before selling the 6 week transformation program. Try listing out your clients biggest pain - ask them, get real feedback. Do you know already, share it below Have a lush Saturday

I run a lor of ads for clients and have done so for many years now so I see in real time the ads that work really well. The difference, usually, between ads that do well and those that flop is the offer. It's definitely true that a good offer with poor copy and ad set up will outperform a terrible offer with great marketing elements. So what makes a good offer? Well, it's not the stuff you out into it, although that can help. It's more to do with the prospects current situation. You've probably heard about what keeps them up at night is the thing you should speak to in your marketing. They don't lie awake at night thinking about their body transformation in 12 weeks time. They think about how thet feel NOW and the cost of not fixing that. That leaves us with a problem in fitness because fitpros need a minimum amount of time to effect change. The prospect may be feeling like they have had enough and that the fact they cannot play with their kids on the trampoline is hurting them and that they understand if they don't fix it soon their kids will be all grown up and they will miss it. They want to fix the pain now not in 8 or 12 weeks time. But we can offer to work out an achieveable plan to get there that includes small milestones along the way. We can show them how that looks and that others like them solved it. Often, feeling like you have the answers to your problems feels like a weight off ('scuse the pun). There is a concept of hell island - where they are and heaven island where they want to get to (Travis Sago writes about this is his brilliant books) - there are obstacles in the water to get from one to the other. Hell island - they tried it before, it didn't work, they lost money, they lost time, they lost status Heaven Island - it's a believable plan, it's simple, it works, it promises AND delivers. Help them with each obstacle in your offers rather than the whole picture Example - Your offer could help them to form habits required for change through a challenge

What are you most in need of right now....

Hi friends. Thanks to those who jumped in already. You will see some training we've added to the classroom. We'll be adding to it all the time so keep your eyes peeled. I'm going to add a poll to see what you are most in need of right now! Thanks See you soon.

Hi friend. I'm thrilled to welcome you to this community. We want to help as many fitness coaches, gym and studio owners and personal trainers to gain a bit more freedom back. It's an extremely rewarding vocation we chose and one that is super noble in helping others achieve their goals. Sadly though, many fitness professionals get burnt out trying to manage everything. So, we've put our experience into this space. We'll be adding to it over the coming days, weeks and months so you can start to use what we know to give yourself some life back while having a thriving business. Paul's fitness business BrightsidePT has enabled him to travel, take time off and do amazing things. But it's the ablity to be able to choose he values the most. Picking his girls up from school and being there for the special moments are what makes him tick - and it's what makes running his business that way he does fun. He has three gyms that run without him doing all the work. In part, I've helped him along the way, but if you truly want to have a business not a job then learn from Paul and the other special people in this community. Let's build your legacy right here inside this space. Tell us a bit about your business and what you hope to achieve.