How to close deals in 2024 (and not like in 2015)
Most of you need to do some cold email outreach, and that's normal: it's a quick and relatively cheap way to find customers. The problem is that, although it's cheap, a lot of people are sending emails, so the quality drops (it's mathematical). We live in a world ruled by social networks, and it's a fact that everyone is on Twitter, Linkedin, Facebook and Tiktok - and so are your futur clients. If you take a warm approach to prospecting, integrating social interaction and email, you'll be in the top 5% of agency founders, and your results will be 95% better than those who are content to send 10k emails a week. There are plenty of resources on how to do warm selling online, but if you need to know more about how it works in practice, leave a comment and I'll reply. Thanks