Rich Schefren's original Internet Business Manifesto got downloaded over 5 MILLION times. And the peeps who say it changed how they think about business aren't randoms… We're talking Russell Brunson (ClickFunnels), Ryan Deiss (Digital Marketer), Todd Brown, Bill Bonner (Agora). Rich just published the sequel… and this one's built around AI. Now this hit me, because Rich makes an argument I haven't heard anyone else make yet. He says every operator using AI right now is failing at the same layer… and it's NOT the tools, the prompts, or which model you're running. It's something underneath all of that. He actually gives it a name inside the manifesto and walks through how to build this “foundational” AI layer properly. Rich reckons this is what decides which operators are still around by the end of 2027… And the 90-day window to build it is already closing on you. If you're using AI every day and your revenue hasn't budged… this is for you. It's a free read, no strings. FREE GIFT: READ THE AI BUSINESS MANIFESTO Dan

Yo, it's Dan… So the "Claude vs ChatGPT" debate is getting pretty heated lately. Whether you're ride-or-die Claude or a ChatGPT loyalist… There's a good chance you're still using AI the same way most people do. One prompt at a time, one task at a time, rinse and repeat. Which is fine… but it's kinda like owning a full toolbox and only ever reaching for the screwdriver. The REAL unlock is when you start training your AI to do specific jobs on repeat… so it's working even when you're not. We're talking things like: - Automating AI so it's working for you 24/7 - Building reusable "Skills" that multiply your results - Using AI to use AI (yeah, that's a thing) - Managing your email and tools with AI - Molding your AI into a full-blown Chief Marketing Officer One of the leaders in this space are BotBuilders - they’ve been doing this better than almost anyone I've seen. They just hit #710 on the Inc. 5000 list of America's fastest-growing private companies in America. A big reason is how they actually USE AI inside their own business. Their CEO and director of AI are running a free web class this week called "Crush It with Claude"… and they're pulling back the curtain on the practical stuff they're doing day to day. This isn't theory or another "AI is gonna change the world" hype session. It's stuff you can actually grab and run with TODAY… on top of whatever you're already doing. I'd grab a seat while it's free. Save your seat for Crush It with Claude here. Dan P.S. The training is no-cost and it's happening this week. Check out the freebie they’re offering and grab your spot here

Tomorrow, we're going to let Claude tear some stuff up. And I mean that in the best possible way! One of the hardest things about marketing is SEEING what you’re missing. So what if you could give AI the job of looking for the things you don’t see? That’s part of what we’re demonstrating during Crush It with Claude tomorrow. Go here to get registered for free. We’re going to show you how to automate Claude to work for you 24/7, how to build “Skills” to multiply your results, how to use AI to use AI, have it run your email and tools, and make it your CMO… for whatever you’re working on. There is already enough AI content telling you what might be possible. I want you to see how this stuff can actually work in a business. And if you stay with us for the full live training, we’ve got something special for you… The High-Converting Ad Scraper. It’s a Claude Skill designed to help analyse ads and uncover ways they could be improved (both your own and competitors). Pretty cool stuff. Register here and join us tomorrow. See ya tomorrow, Dan P.S. We all love Claude, but I’m willing to bet you haven’t used it like this. See you tomorrow

I've actually followed Dan's idea and closed about ~10 clients on trials across a few industries for this offer. Basically in all cases, ai + sms is able to pull out fresh leads out of dead lists. Not a problem there. Though I had a break and I'm coming back to this... and from what I can tell, this isn't really above board. Like, if I sign an insurance client, or a roofer or a solar company, their old leads... almost certainly don't have sms consent attached to them. So what do you do? Take the chance and sms them anyway? Otherwise the amount of suitable businesses that have a big dead DB of leads AND also have sms consent for them would appear to be a very small number?

I'm curious what everyone else's foot-in-the-door/front-end/lead magnet/low ticket (whatever you wanna call it) offer is.