If you’re here, I’d love to know: • What type of practice are you part of? • What role are you in? • What’s one marketing decision you’re currently trying to figure out? The goal of this space is clarity — so knowing what you’re navigating helps shape what we focus on.

The Medical Marketing Lab is built for independent medical practices that want clarity — not marketing noise. This community focuses on: • Strategic positioning • Vendor literacy • Marketing systems that drive patient growth • ROI tracking that actually makes sense If you're part of a physician-led practice, leadership team, or administrative team responsible for growth — you’re in the right place. Start here: 1️⃣ Work through the “Start Here: Marketing Foundations” course in the Classroom 2️⃣ Introduce yourself below — what type of practice are you part of? 3️⃣ Share the biggest marketing challenge you're currently facing This is not a tips-and-tricks group. It’s a strategic lab. Let’s build smarter.

Most independent medical practices don’t have a marketing problem. They have a clarity problem. They invest in: • Websites • SEO • Social media • Paid ads • Agencies Without first defining: • What growth actually means for their practice • Who they serve best • What differentiates them • How ROI will be measured So they end up chasing activity instead of outcomes. Before spending another dollar, define: 1️⃣ Your primary growth objective 2️⃣ Your positioning 3️⃣ Your success metrics That’s where real marketing strategy begins. What’s the biggest area you feel unclear about right now — positioning, vendors, ads, or ROI?