SUBniching is the key to bigger response rates in cold outreach. Earlier this year, we tested Home Services. Huge niche. LOTS of SUB niches. We narrowed down on Windows & Doors. Sent about 20 bottles… all to firms doing between £5m - £50m. 5 replied - giving us a 25% response rate (all CEOs & Sales Directors) We ended up switching to the Adventure Park niche and paused the campaigns… But I think we coulda landed a bunch of juicy clients in this space. Why am I telling ya this? Well, the letter we wrote was pretty nifty, specific to W&D folks - hitting on their pain points and pitching our solutions that solve them It worked off a simple structure that can easily be templated… reworked for any niche you’re targeting. If you want a copy of this letter… Comment “LETTER” we’ll shoot it over to ya so you can MODEL it. (Keyword: Model lol, please don’t swipe word for word) Dan