Hi All, I redid my bio following who I think would be my client and what they'd want to know about me.My Bio One line:Writer, interviewer and systems thinker who surfaces what people know, finds the ideas that matter, and turns them into writing that still sounds like them. 50 word:I am a writer, interviewer and systems thinker. I use questions and conversation to surface the ideas, patterns and insights people may not yet have put into words, then shape that thinking into articles, newsletters and other written work that preserves their voice, perspective and particular brilliance. Longer I am a writer, interviewer and systems thinker. I make complex problems visible, ask questions that get to the heart of a subject, and listen for the ideas and patterns that are easy to miss. I use interviews to surface what people know through experience—the observations, insights and connections they may not yet have put into words. I then shape that thinking into articles, newsletters and other written work that preserves the person's voice, perspective and particular brilliance. I also use interviews and qualitative research to create portraits of organizations: bringing together different voices to reveal patterns, contradictions, strengths and questions that may be difficult to see from inside. My work is particularly suited to leaders, founders and experts who have original ideas but little time to write them. Some are confident speakers but not confident writers. Some have dyslexia. Others have tried ghostwriting and found that the finished work was polished but no longer sounded like them. My job is not to manufacture a voice for someone. It is to listen closely enough to hear the one that is already there—and make it visible.

Welcome to The Rewriters Room. We have a small but mighty group for Cohort One of The Divergent Brand — and honestly, that's exactly how I wanted it. This is a space where everyone gets seen and heard. Before we get into the work, I would love for everyone to introduce themselves. This does not have to be a polished pitch. Just a little about you, where you're coming from, and one thing you're bringing into this space. And if you have a nickname, share that too. That thing can be a skill, a question, a hope, a fear, a chaotic energy, a kid, or an animal who will definitely appear on camera. All of it belongs here. I'll go first. I'm Jen — founder of Benford Talent Alchemy, writer, coach, neurodivergent human, and the person who built this room because I kept looking for it and it didn't exist yet. I'm bringing 15+ years of brand and storytelling work, a farm full of opinions, and a genuine belief that the most powerful brands are built from the inside out. The photo below is of Dudley — my heart dog and a big part of my brand. He is a terrier, beagle, chihuahua, Pekingese, papillon, American Eskimo... aka one of a kind. Now your turn. 🙂 Drop your intro below and read each other's. We meet for real on July 14 — but this is where it starts. I'm open to feedback along the way and want this to be a space where everyone can show up as themselves, learn, and have fun! xo Jen

Homework for week 3: So I've done the 4 quadrants, the brain dump and used the AI to create a persona. But the homework says we are presenting on our mission and North star. I can't find any instructions about that. I feel I am missing a step.

This is your open thread for before, during, and between sessions. If something's on your mind and you don't want to wait until Tuesday, drop it here. All questions are welcome and as a matter of fact, if you're thinking it, someone else probably is too. If it's urgent, flag it in the subject line of an email to hello@benfordtalentalchemy.com

Share what success looks like for you by September 30. Be specific, for example, not "build a brand," but what it actually looks, feels, and means to have done it. Reading each other's intentions before we meet live means we arrive already knowing something true about each other and the more we can collaborate the better!