I am continuing to add tutorials to the classroom area of our Skool group. Currently, tutorials include: 1. Getting started on YouTube 2. Community Guidelines - to avoid your account from being banned. 3. YouTube shorts. More to follow...

YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 3 minutes long with our multi-segment camera. Changes to Shorts views count Starting now, YouTube are updating how Shorts views are counted. Views will count the number of times a Short starts to play or replay, with no minimum watch time requirement. This update will give creators a more complete view of how their short videos are doing, especially when they share content on different platforms. YouTube will keep the existing Shorts view metric, now called “Engaged views,” in YouTube Analytics so you can see how many viewers chose to continue watching your video. You can use “Engaged views” to compare the performance across all of your Shorts in YouTube Analytics. This metric is also available for videos and live streams, but it is the same as views. Learn how to compare your performance. This change will not directly impact the YouTube Partner Program (YPP) eligibility and Shorts ad revenue sharing. They will both be based on "Engaged views." So creators' eligibility and earnings will not change. Learn more about Shorts monetization policies and the YouTube Partner Program eligibility

At the risk of being hunted down by website developers, while I do accept the need for a website, the sales funnel - that’s external to the website should be your priority. If someone has seen your ad or your video and ready to purchase, then why send them to a website - where they potentially get lost reading (most likely) outdated content. Instead, have a purpose built sales funnel focused on exactly what’s needed to complete the order. Sure, have a website for general stuff - but be honest, how often do you update it with current information? Beg to differ? Let me know your thoughts…

Wishing everyone a Merry Christmas! I hope you manage to have a relaxing break, then let’s get ready to crush 2025!!

I am a Mindset Coach from Farnham in Surrey. I've co-written a best selling book and have done some public speaking. I have a fairly new You Tube channel called Beyond Mindset. There's an intro, a couple of content pieces and a few interviews. I look forward to progressing the channel and picking up tips.