I remember Aaron saying that he cringes every time someone mentioned the word "effortless" in relation to business and marketing. I know I’ve done so numerous times too. But... hear me out... Once we actually choose to do the work - we have our system, our method, our strategy in place. When we have fully and truly defined our 9 steps (I know, this sounds like a bloody 🍻 AA-meeting 😅) ... Doesn't this work then - in all truth and honesty - become exactly that? Effortless? I mean, we no longer have doubt, feel the need to search, are prone to accept new shiny objects, are frustrated, feel confused, and experience overwhelm. I’ve noticed my conditioned mon(k)eymind, as so many times before, begins to chant: 'But how do I'.... 'Can I even' ... 'Who am I to'... [Insert whatever blah... blah... limiting belief here!] But now, as opposed to previously, my true inner voice steps in, takes over, and in all simplicity assures me that… I'VE GOT A STEP FOR THAT! I then feel calmer and more at peace as the knot in my stomach loosens its grip. Even if I’m not all dialed in yet. I’ve got this! ✨ And... so do you! ❤️ . . .