I’ve been on over 10 sales calls in the home improvement niche. Ten. Each one filled with valuable lessons but… something was off. I didn’t speak their language. Sure, I could talk leads, conversions, ROAS—but their world of flooring and renovations felt foreign. It wasn’t my playground. I realized, after some deep reflection (and a few sleepless nights), that I wasn’t staying true to my roots. My experience with brands like Benelli and KTM, where I lived and breathed everything automotive, was being overlooked. I even helped an automobile e-commerce brand hit a whopping 900%+ ROAS—a feat I was immensely proud of. Yet, I was spending my days trying to fit into a niche where my heart didn’t quite belong. So, I’m pivoting. No fancy announcements, no big sales pitch—just honesty. I’m refocusing on the industry I know best: automobiles. It’s where I understand the language, the pulse, and the audience inside out. I know I can help these businesses scale, just like I did in the past. The lesson? Sometimes you have to veer off course to realize where you’re meant to be. And I’m excited to take this new journey, with the pedal to the metal. I’m reaching out for your insights. As I look to refine my focus in the automotive sector, I want to drill down even further into specific micro-niches. What suggestions do you have for potential avenues I could explore based on my background and expertise?