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Owned by Steph

Create more time, energy and breathing room through simple daily habits that fit real life. One small step at a time.

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3 contributions to Digital Seller's Den
🌞 Good Morning, Academy Fam! 🌞
Happy 14th August! ☀️❤️ Quick question... How many products have you created, promoted a few times, and then quietly moved on from because you assumed everyone had already seen them? 👀😂 Probably more than you realise. Before you rush off to build another offer, remember: Your audience isn't seeing everything you post. And sometimes the product you're trying to replace simply needs to be put back in front of people. ✨ Today's Motivation Your audience needs reminders, not always new offers. Creators love creating. It's very easy to think: "Sales have slowed down... I need something new." So we build: 📚 Another course. 📝 Another guide. 🤖 Another prompt pack. 🎁 Another bundle. 💰 Another low-ticket offer. But constantly creating new products can leave you with a huge catalogue of offers that were barely marketed. Sometimes the smarter move is: STOP BUILDING → START REMARKETING. That offer you launched three months ago? Some of your current audience wasn't following you then. Some missed the post. Some saw it but weren't ready. Some completely forgot about it. And some might need to see it several times before they finally think: "Actually... I need that." 🧠 Today's Tip Repetition = recognition. Keep repeating your message. Repeating an offer doesn't mean copying and pasting the exact same sales post every day. 😂 Keep the offer. Change the angle. One day lead with: 😩 The Problem "Still struggling with ______?" Another: 🎯 The Outcome "Imagine being able to ______ without ______." Another: 📖 The Story "I created this because..." Another: 👀 What's Inside "Here's exactly what you get..." Another: 🏆 The Proof Share feedback, results, or a customer win. Another: ❓ The Objection "Do I need experience to use this?" Same product. Different reason to pay attention. That's how you keep an offer visible without making your content feel repetitive. ✅ Today's Action Go back through your previous offers and find one that performed well.
🌞 Good Morning, Academy Fam! 🌞
3 likes • 1d
Such a good reminder, Darren. 😅 I think it’s very easy to assume people have already seen an offer just because we’ve talked about it a few times. In reality, many probably missed it completely or simply weren’t ready the first time. I really like the idea of changing the angle instead of constantly creating something new.
2 likes • 1d
@Darren Kew the shiny object syndrome 🤣 You are absolutely right Darren 👍
🌞 Good Morning, Academy Fam! 🌞
Happy 13th August! ☀️❤️ People don't only want to see the finished product. They want to know what's happening behind it. The ideas. The testing. The mistakes. The changes. The "Well... that definitely didn't work." moments. 😂 Because when your audience can see the journey, they start understanding the work, experience, and thinking that goes into what you're creating. ✨ Today's Motivation Trust sells faster than tactics. You can learn every sales strategy in the world. Hooks. Funnels. CTAs. Urgency. Scarcity. Email sequences. But if your audience doesn't trust you, those tactics will only take you so far. Trust is built when people consistently see that you're: ❤️ Genuine. 🎯 Transparent. 🤝 Reliable. 📚 Knowledgeable. 🔥 Actually doing what you teach. And one of the easiest ways to demonstrate that? Show the process. 🧠 Today's Tip Be transparent — show process, progress, and proof. Don't wait until everything is polished before talking about it. If you're building something, bring your audience along for the ride. Show: 🛠️ Process — What are you working on? 📈 Progress — What's changed since you started? 🧪 Testing — What are you experimenting with? 💡 Decisions — Why are you doing it this way? ❌ Mistakes — What didn't work? 🏆 Proof — What results are you starting to see? This type of content doesn't need to be a sales pitch. You're simply letting people see that there's real work happening behind the brand. And that builds credibility. ✅ Today's Action Share one behind-the-scenes look at something you're currently building. It could be: 📚 A new course. 🤖 An AI tool or workflow. 📝 A digital product. 🎨 A new brand. 👥 A community. 📱 An app. 📧 An email funnel. 🚀 Your next offer. You could simply post: "A little behind-the-scenes look at what I'm building today... 👀" Then explain: What are you building? Why are you building it? What's working? What's been harder than expected? What are you doing next? You don't need to reveal everything.
🌞 Good Morning, Academy Fam! 🌞
6 likes • 2d
@Darren Kew 100%. I think the “messy middle” is often where people connect most, because that’s the bit they’re usually in themselves. The polished result is nice to see, but the process is what makes it feel real.
6 likes • 2d
@Alida Vermeulen
🌞 Good Morning, Academy Fam! 🌞
Happy 12th August! ☀️❤️ Quick reminder for anyone who's ever written a sales post... Hovered over Publish... Then thought: "I've already mentioned this offer. I don't want to annoy people." 😅 Here's the thing: You are probably thinking about your offer far more than your audience is. They aren't seeing every post. They aren't reading every email. They aren't remembering every promotion. And some of them are discovering you for the very first time today. ✨ Today's Motivation Selling daily builds normality, not annoyance. Selling shouldn't feel like something you suddenly switch on when you need money. It should simply be part of your content. You teach. You inspire. You entertain. You share your journey. You build relationships. And you sell. When promotion becomes a normal part of your brand, your audience understands that you have products and services that can help them. You don't need to apologise for running a business. 🧠 Today's Tip Your audience expects consistency, not perfection. You don't need to create a completely new sales message every day. Talk about the same offer from different angles. One day: 🎯 Talk about the problem. Next: 🚀 Talk about the outcome. Then: 📖 Share why you created it. Another day: 🏆 Share a customer win. Then: ❓ Answer a common objection. Next: 👀 Show what's inside. Then: ❤️ Tell your own story. Same offer. Different reason to pay attention. That's how you stay visible without posting the exact same sales pitch repeatedly. ✅ Today's Action Talk about your offer once today—without apologising. No: ❌ "Sorry for another sales post..." ❌ "I know I keep mentioning this..." ❌ "I hate selling, but..." ❌ "Sorry to promote again..." Own it. You created something because you believe it can help someone. Talk about it with confidence. Try: "If you're struggling with ________, I created ________ to help you ________." Simple. Clear. No apology required. 🎯 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗘 Make today's sales post feel like helpful content first.
🌞 Good Morning, Academy Fam! 🌞
3 likes • 4d
This is one I definitely need to remind myself of 😅 I often catch myself thinking, “I’ve already talked about this, people must be sick of hearing it.” But of course they’re not seeing every post or reading every email. I love the reminder that it can be the same offer, just approached from a different angle. And selling without apologising for it… still working on that one! 😂❤️
2 likes • 3d
@Darren Kew Exactly 😅 I think that’s the mindset shift I still need sometimes — reminding myself that repetition doesn’t automatically mean annoying. Especially when the message is being shared from a different angle each time. And yes, if something genuinely helps people, hiding it doesn’t help anyone either.
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Steph van der Merwe
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@stephvdmerwe
I am a married fur mama 🐾 | Creating more time and breathing room for myself and helping women 45+ to do the same.

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Joined Aug 11, 2026
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