I just spent four days in Chicago at the Partners in Mission National Advancement Summer Institute, in a room with more than 600 Catholic school leaders from across the country. I went to talk about the incredible impact that Tax Credits have had on Education in Pennsylvania, as well as our hopes for the Education Freedom Tax Credit. I left having talked with more than a hundred presidents, principals, and advancement directors, one conversation at a time, and I want to share the single most important thing I heard. It was not a question about Treasury rules (which are still pending) or opt-in deadlines. Instead, there was a major concern, and it surfaced again and again, usually phrased something like this: "This sounds great, but we do not have the major donors to make another program work." I understand the fear. But that understanding has the EFTC exactly backwards, which is part of what I find so exciting about this new program. Breadth, Not Big Gifts Here is the math that changes the conversation. 600 donors giving $1,700 each will generate approximately a million dollars in new scholarship money. Not six donors. Six hundred. Many of them are easily reachable within your current community and alumni network because this credit costs the donor nothing on net. The federal government returns the entire $1,700 contribution as a credit on the donor’s taxes. That changes the ask completely. You are not asking anyone to part with or give up their money. Instead, the ask is that they redirect money they already owe the IRS to children at your school instead. That is a conversation you can have with almost anyone: a parent, a grandparent, an alum, a parishioner, the owner of the hardware store or coffee shop down the street. Anyone and everyone with federal tax liability is a potential donor. Your Community Is Your Advantage Chalkbeat ran a piece this week suggesting that this credit could require enormous marketing spending, highlighting that one major school choice group estimated it might cost over $300, to persuade each individual taxpayer to give. The reason is simple: when considering this program on a national scale, it seems as if we have to convince millions of strangers, one by one.