Imagine a map of the United States. Now find Los Angeles. Something has already happened in your brain. The words United States and Los Angeles did not arrive in an empty space. Your brain began connecting them to information already stored through experience, language, images, conversations, reading, education, movies, photographs, travel, relationships, and memory. But the amount and kind of information available will be different for every person. Someone who has never been to the United States may still have a neurological framework for Los Angeles. They may have seen the city in movies, heard it mentioned in conversation, studied California on a map, watched the news, or read about Hollywood. But what if the map they were shown is incomplete? https://medium.com/@info_8581/creating-value-neurologically-2c5eda390b4d?sharedUserId=info_8581