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Owned by Stefanie

Stef The PM

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Break into PM or level up in it. Community and courses built for where you actually are in your product career. Free to join.

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32 contributions to Stef The PM
2 kinds of product decisions
There are two kinds of product decisions. Ones that are correct and ones that get adopted. The best teams know those aren’t the same thing and plan for both. The Correct Decision answers: does this solve a real problem? Is the UX sound? Does it ship on time? The Adopted Decision answers: does this fit inside how users already think and move? Is the behavior change we’re asking for smaller than the value we’re delivering? Would someone who’s half-paying attention still get it? Most product processes are very good at the first one. Almost none of them formally account for the second. A quick check I run before anything ships: 1. What does the user do today, step by step? 2. Which of those steps does the new thing replace? 3. How many new decisions does it introduce that didn’t exist before? 4. Is the value obvious before the user has learned the new behavior, or only after? If the answer to #4 is “only after,” you have a retention problem waiting to happen, not an adoption problem.
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This week’s case study: Snapchat redesigned everything. Users burned it down.
In 2018, Snapchat shipped a major redesign. The logic was sound. Stories from friends were getting buried next to Stories from celebrities and brands. Discovery was a mess. They separated the two sides: left for people you know, right for media and publishers. Within weeks, a petition to revert it hit 1.2 million signatures. Kylie Jenner tweeted that she didn’t use Snapchat anymore and the stock dropped 6% in a day. Daily active user growth stalled for the first time. Snapchat’s CEO Evan Spiegel doubled down publicly. He said the confusion was the point. That it would take time. That the right call isn’t always the comfortable one. He wasn’t entirely wrong about the reasoning. He was wrong about the cost. ——————————————— Here’s your case challenge this week: You’re the PM on this project the week after launch. The data is ugly. Leadership is split. Half the team thinks you just need to hold the line and let users adjust. Half thinks you ship a rollback immediately. What do you do? Option A: Hold. The redesign solves a real structural problem. User backlash at this scale is almost always loudest in week one. You give it 60 days and measure retention, not noise. Option B: Partial rollback. You revert the friend/media separation but keep the UX improvements underneath. Give users back the familiar structure while preserving the real gains. Option C: Full rollback, full reset. The scale of the reaction tells you something fundamental broke. You go back to what worked, study what users actually do, and redesign from their behaviour up instead of from principles down.
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This week’s case study: Snapchat redesigned everything. Users burned it down.
💼 PM Jobs This Week — as of June 26th, 2026
Fresh roles across all career levels | Scanned 2026-06-26 | Roles posted in the last 7 days | Regions: 🇺🇸🇨🇦 North America · 🇬🇧🇪🇸 Europe ━━━━━━━━━━━━━━━━━━━━ 🟢 ENTRY LEVEL / ASSOCIATE PM (0–3 years) **Role:** Product Manager — Core Product Experiences **Company:** Abridge **Location / Remote:** 🇺🇸 San Francisco, CA — Hybrid **Salary:** $200,000–$270,000 USD **Freshness:** 7 hours ago **Who This Is For:** For early-career PMs with a healthcare or clinical tech background who want to work on AI-native medical documentation. Abridge is building AI that listens to clinician-patient conversations and turns them into structured notes — one of the most mission-driven AI companies in health right now. You'll own core product experiences, work directly with engineers, and shape how clinicians interact with the product day to day. High-comp for the level. Be an early applicant. **Apply:** https://www.linkedin.com/jobs/view/4383478436 ━━━━━━━━━━━━━━━━━━━━ 🟡 MID-LEVEL PM (3–6 years) **Role:** Product Manager — Plans Innovation **Company:** Netflix **Location / Remote:** 🇺🇸 Los Gatos, CA — On-site **Salary:** Not listed (Netflix PM bands typically $200K–$350K+ total comp) **Freshness:** 14 hours ago **Who This Is For:** For 3–6 year PMs with monetization, subscription, or consumer product experience who want to own how Netflix thinks about its plan tiers — the product surface that directly determines revenue per subscriber globally. This is one of Netflix's most commercially strategic product areas, sitting at the intersection of pricing, features, and member value. On-site in Los Gatos. Netflix doesn't post often — move fast. **Apply:** https://www.linkedin.com/jobs/view/4420758768 -- **Role:** Product Manager (Builder) **Company:** Perplexity **Location / Remote:** 🇺🇸 San Francisco, CA — On-site **Salary:** $230,000–$330,000 USD **Freshness:** 1 day ago
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💼 PM Jobs This Week — as of June 26th, 2026
New newsletter issue dropped today
Check it out: https://www.stefthepm.com/p/10-pm-mistakes-that-will-cost-you-your-first-year-and-how-to-skip-them
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New newsletter issue dropped today
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Stefanie Brown
2
3points to level up
@stefanie-brown-8002
Hi, I’m Stef a SaaS PM with just over 5 years of experience. Currently working at HubSpot but used to work in customer success at a small startup

Active 58m ago
Joined Jan 2, 2026
INFP
Toronto, Canada