I’ve had a few hundred conversations with producers this year. Almost every one of them opens with the same sentence. “I need more clients.” And most of the time, it isn’t true. When you actually pull it apart, “I need more clients” is nearly always one of four completely different problems, and they need completely different fixes: 1. You don’t know what you’re selling. You can do the work but you can’t say what it is in one sentence or what it costs. So every conversation starts from zero. 2. You know what you sell, nobody’s hearing about it. The offer’s fine. The problem is twelve people a month find out it exists. 3. People hear about it, then go quiet. Enquiries come in, conversations happen, nothing closes. 4. You’re busy and still skint. Plenty of work. The rate is wrong. Here’s why this matters more than it sounds. If you’ve got a number three problem and you go and fix number two, you’ll spend the next six months working harder, getting more enquiries, and earning exactly the same. That’s the most common way people waste a year. So before you do anything else this week, be honest about which one you actually are. Which number is you, right now? Drop just the number in the comments. One character. No explanation needed unless you fancy it. I’ll reply to every single one with where I’d start if it were me.

We’ve got amazing producers from all over the world here, but it got me thinking about location and how many people here rely on artists coming to them, and how many of you work completely remote? I’ve been remote for almost my entire career. Working with clients around the world in every continent. It means I can work on multiple projects a day sometimes if I need, and most importantly, I can plan my life alongside my work, not letting my work dictate too much of where I need to be. Comment below, are your remote? Let’s see what share of this community are!