Tomorrow starts 10x-tober in the Bootcamp! We're doing a kickoff call to brainstorm strategies and tactics but also take a deep look at our limiting beliefs. First we set our goal of what business metric we want to increase. Some of you have said: - 10x word count - 10x (or 2x or 5x) page reads - 10x direct store sales - 10x subscribers on Substack - 10x newsletter subscribers! - I'm going for 10x preorders by Nov 1. Any goal you set is great! The next step isn't to jump to tactics. It's to calm any fears your nervous system might have about achieving the goal. Will your body feel SAFE arriving at the end destination? Because if not, you'll do a whole lotta hustle but sabotage your results. I've seen it in my business. Example: I was afraid of posting videos of myself because I didn't want to get r@pe threats. I avoided it for years. Then I started forcing myself to do it, but anytime I'd get more than 1000 views, I'd stop. Why? Because my brain thought that posting videos would literally kill me. Great news, I'm working through this. I just posted a video that got 30k views, and although recording the video was like slogging through mud, I did it and now it's a marketing asset I can use forever. Okay, your turn. Imagine you woke up and your goal is done. You did it. You hit it. What comes up for you? If there's any fear, doubt, hesitation, icky-gut-churning feeling, no amount of "work harder" will get you there. Because your mind doesn't think it's safe to be more visible and have more success. That's why you take all these courses and then nothing changes for you. You try an ad, it doesn't work, and then you quit. (You probably will have to test lots and lots and lots of ads to find the 20% that bring in 80% of the money). So what can you do? Here are some things I do: - Imagine and feel into the end result (I'm visual so I picture it as a movie and play music as a soundtrack) What does success look like, taste like, smell like? - decide how you will celebrate and imagine that - celebrate now - write out a list of things you're grateful for (evidence that good things can happen for you) - write out a list of hard things you've achieved (more evidence you can have success) - Tap on it - listen to a hypnotherapy meditation - Go for a walk on think on all this. Bilateral stimulation works wonders - Journal on it - Watch the kick off tomorrow and I'll walk you through some belief busting exercises!

Once you've got your goal, the next step isn't to figure out how to hit it. It's to get excited about it. Dwell on the end result, imagine it, decide how you will celebrate it. Some of you are already doing this, and you can tell how it's working: Once your unconscious mind deeply understands what you want to go for AND that it will be a fun and SAFE destination, your reticular activating system kicks in and starts showing you paths you can take. Ex. You talk to a friend and hear how they got a 1000 pre-orders on their book doing reels, and you decide to try them. You get an invitation to a promo that doesn't quite fit your books, so you decide to run your own and invite authors with even bigger audiences than you to participate. You retake some of the book marketing bootcamp and decide to create a big boxset of your books with a more clicky cover, title and blurb....and 10x your page reads. (These are real examples. Also, there are many paths to take. So relax and know you have endless opportunities coming to you). So the steps are: 1. Set your goal: what are you going for in 10x-tober? (I'm shooting for 10x pre-orders). Any goal that stretches you a bit is good. 2. Get excited about the goal any way you can. How will you celebrate once you hit it? What are the benefits of hitting this goal? Once you've arrived, what will look like? Feel like? Taste and smell like? (Seriously, you can get all your senses involved. Your unconscious mind doesn't really understand language, but it does understand symbols, images, scent, sounds... All the sensory details we put into our books to make the world come alive for readers) 3. Do this until you're unconscious mind starts giving you ideas of how to hit your goal. We will definitely be covering more of this in the kickoff call and I'm confident you're going to hear some other people's ideas and get excited about them. If not, go back to step two. :) Use this post to tell me how you're celebrating and what hitting this goal will do for you. How will your body benefit? Your family? Your dog?

This October I challenge you to 10x an area of your business! - sales - page reads - pre-orders - subscribers - word count - followers - whatever you want! Post your goal in the comments! If you're not sure, post an idea and we'll help you workshop it. It's okay if the goal is a big scary--we'll cheerlead you! Shoot for the moon and land among the stars. We have a kick-off call October 1st! Let's do this!

I never garnered a following on Facebook. Not my page, nor my reader group (both are under 100 follows/members). As a last-ditch effort to decide if I should stop bothering with FB altogether, I've been running an experiment for a couple of weeks between IG and FB. I've both scheduled posts and posted live twice a day over that time, and I have absolutely no reach on FB. Not even with my followers. And my reader group doesn't see my posts 80-ish% of the time. Only my ads are interacted with on FB. On IG, though, I have almost 2100 followers and receive sooooo much more interaction and interest there. Since IG and FB both have disabled cross-platform posting for scheduled posts, I'm thinking about giving up FB to concentrate on what's working and alleviate the stress of putting effort into a platform my readers either don't use or have not found me on (I do have the links everywhere). Does anyone see a reason this may be a bad idea? I'm glad for the input and insights! 💜

Hey everyone, I'm currently running a 21-day experiment to revive a dormant pen name (inactive between 2018-2024 and released in too many genres, I'm fixing that!) using a Digital Special Edition framework, and I wanted to share some early tech stack data. Like many of you, I have image-heavy, asset-rich files (mine has custom-embedded soundscapes, running at 20MB). - The Amazon Problem: Under Amazon's 70% royalty, a 20MB file triggers a $3.00 delivery fee penalty per download. If I sold it there for $4.99, I'd net $0.49. Plus, Kindle's legacy rendering strips out custom formatting and flattens images. - The Direct Solution: I bypassed Amazon entirely. I built a premium, fixed-layout ePUB, launched on Kickstarter, and locked in delivery via BookFunnel to protect the margins and handle the tech support. We hit 40% funding in the first 48 hours, but as expected with a cold list, the mid-campaign flatline is real (zero sales today). I am treating this entire campaign as a live audit for direct-to-consumer multimedia formatting. My question for the group: For those of you who have successfully revived dormant backlists or run direct-delivery campaigns for premium digital assets, what did your mid-campaign traffic push look like when you couldn't rely on Amazon's algorithm? If you want to poke at the layout or audit the campaign page to see how the file size/pricing model is structured, here is the live link: https://www.kickstarter.com/projects/lcgiroux/a-regency-romance-like-youve-never-experienced?ref=18stkl&token=b3a86c8e I'd love any and all feedback!