ICP ≠ filters. ICP = probability. I just finished the ICP/Offer Creation lesson, and one thing really clicked. Earlier, I treated ICP like a checklist (see the screenshot): - location - headcount - revenue - industry That’s not wrong. But it’s incomplete. What the session made clear is this 👇Those are generic qualification filters. They help you reduce TAM, not find buyers. The real leverage is in advanced qualification filters: - buyer intent signals - years in current role - recent leadership changes - tools they already use - pages they follow (education + awareness proxy) That’s how you narrow millions → thousands → the top ~3% who are actually ready. Another important distinction I liked: - If a property isn’t common across 5–6 past customers, you can’t rely on it as a scalable filter — even if it feels important. One thing that surprised me: As an SDR, I’ve mostly lived in basic filters.Seeing how intent, tenure, and “who they already follow” change list quality was a mindset shift. How I’ll apply this: - start layering buyer intent + role tenure - worry less about list size - optimise for probability of pain, not volume ICP work is less about finding more leads and more about removing everyone who isn’t ready. If it helps, please give this post a like. Or if you need any help, plz send me a dm:)

Hi Everyone, this is Souvik. Currently I am working as an Outbound SDR intern at Design and Animation Agency. I am here to level up my skills in GTM.

Congrats, you're a part of this community now. There's also a WhatsApp Group so you guys can be updated on the webinars and QNA sessions we're doing. Invite URL - https://chat.whatsapp.com/FLdWkFfBRVOIiQgPSqdO62 5 BASIC ASS RULES - 1) INTRO YOURSELF: Share your name, LI, and tell us what you do. 2) Give as much as you get! 3) No politics, no racism, no prejudice, no bullshit. 4) No scalping or harassing members. 5) No pushing your products without asking. NOTE: If you just joined then, most of your modules will be locked, watch this video to know how to unlock them. Feel free to post your queries about lead generation in the Community section and I would be answering all of them. NOTE: Don't DM me, my DMs are already full of outreach messages.