You guessed it, the audio didn't pick up. *15 minutes of me discussing my 6 months of research *My total rebrand and why *The self-imposed challenge that I shoved out the window today, and well, I'll be writing about it over in Substack if you want the details. Good How and Why content for the newsletter, and especially good for the educational Content I'll be putting in the upgraded portion of my community. I guess the video just wasn't meant to be, or are the platform's gods already messing with the tech because I canceled? P.S. Oh, the website is down, I DELETED IT. It isn't a tech issue.

After 30 years in the coaching world, I’ve learned that the biggest breakthroughs don't happen in busy newsfeeds—they happen in focused implementation. I’m moving my energy away from hosting a Skool group so I can pour it into building out the definitive Legacy Vault for professionals over 50. I’m not leaving Skool. I’ll still be hanging out in other communities—but I’m closing this room to eliminate the noise. The Plan Forward: - The New Hub: All my writing and strategy deep dives are moving to Substack. You can join us for free (or upgrade for the full experience) here: coachingjumpstart.substack.com/subscribe - The Legacy Vault: I’m currently building the members' area at coachjumpstart.com. Over the next 6 weeks, I’ll be filling the Vault with the blueprints to turn your wisdom into a profitable asset. - The Exclusive Cap: To keep the quality high, I’m only accepting 500 members total into the Vault. - DWY Coaching: For those who want me in the trenches with them, I’m limiting my 'Done-With-You' coaching to just 2-3 spots per month. Thank you for being part of this stage. Let’s go build something that lasts. Jim

How to Stop the Scroll Without Setting Your Hair on Fire It's part copywriting, part storytelling, and all in less than 1,000 words. In fact, less than 1,000 characters, like an "About page!" I'm posting this little article on Substack today. If you want to read it, please subscribe there. (Video is of a clip from the article.)

Happy birthday @Janna Skroch

If you’re still trying to win the "Strategy War," I have some news that’s going to go down like a cheap buffet in a desert heatwave: Information is officially dead. Think about it. In 1995, if you knew how to build a sales funnel, you were a wizard. People would pay you thousands just to see the curtain. Today? My dog, Aalya, could probably prompt an AI to write a 12-step marketing plan while waiting for a treat. The "Strategist" from the start of my coaching days, is the person who sells the "how-to" information is being commoditized into extinction. Every time you post a "3 Steps to X" tutorial, you’re competing with a trillion data points that are faster and cheaper than you. Sad to me, because when I first heard Dan Kennedy, my mentor, mention the information marketing world, my brain went on a frenzied dopamine ride for years. The Eye-Opener: People don’t pay for information anymore; they pay for transformation. Dang, I hate writing that overused line from the coaching world, but it gets the point across! Anyway, Information is "Here is how a wrench works." Transformation is "Here is why I dropped the wrench on my foot, cried for twenty minutes, and then realized the entire plumbing system was actually upside down." One is a manual. How a Wrench Works. The other is a Story. In a world of robots and AI, the person who tells the most human story wins. Strategy tells them what to do. Stories tell them why you’re the only one they should do it with. I'm very focused on telling stories, but the how-to information marketing guy sneaks into my brain all too often. *** Share, if you dare, a story about how you help people/your audience without it being a description of the "How-To" portion and more of the human-side of things.*** 2026 is the year when real and fake goes to a new level. Being You and not hiding behind AI will be more attractive each month that passes.