New year brings with it endless possibilities and newfound hope, hence it's always a good idea to do a physical and mental declutter before the new year or maybe even a few days into the new year!!

This took a couple hours. I've been reflecting and analyzing a lot of videos lately, and I've tried to distill some principles, that should be the bedrock of content success. Those principles are pretty meta, and for this reason they lack detail. Disclaimer, I haven't had any success with YouTube, so this is theory. But it could provide some useful insights, and I'd be curious to see the opinion of some experts, I think we'd all benefit. So, here goes: -------- The Algorithm (what we all know) -------- The YouTube algorithm uses metrics to push videos: - Click-Through Rate (CTR) - Audience Retention There are other metrics obviously, but those are the ones we want to maximize. -------- Click-Through Rate -------- You can manipulate two things to increase this metric. A great CTR is 5%. - Thumbnail - Title The thumbnail is what will catch the eye. The eye sees thumbnail → title The Mental Process 1. Capture Attention - Viewer’s attention is captured by the thumbnail 2. Curiosity - Viewer reads thumbnail and title. I define curiosity as a desire to know 3. Hooked! - Viewer is curious and opens the video Capturing Attention The thumbnail is what captures attention. Our brain is much, much quicker at working with images. To capture attention, the thumbnail should stand out in the sea of videos in the YouTube home page. This can be done with a big face, with colors, with arrows, with text, or with a simple image. The important thing is that the eye is drawn there, and the thumbnail truly stands out. There are millions of ways to do this successfully. Instead of trying to explain all of them, ask yourself: Does this stand out? A thumbnail that stands out matters more than one that creates curiosity!! Look at the mental process! Curiosity Without step 1, people don’t even know about your video’s existence. But without a reason to open it, the viewer will keep scrolling. Curiosity is achieved through a combination of thumbnail and title. There are millions of ways to do this successfully, but there are a few main categories:

2023 has taught me a lot of things and it's been a wonderful year, today being the last day of 2023 here's a short video sharing top 10 lessons I learnt in 2023 !! Do share your biggest learnings of 2023!!

Tired of just consuming content and never creating? Time to flip the script - strategize less, create more. Real power lies in application. Let me explain... See, Viewing won't improve you, only doing. Growth happens hands-on, not eyes-on. Enough tutorials - it's time to walk the walk. Strategize less, create more. The journey is made by miles, not miles watched. Your power activates through application, so get up and at it!

I was always of the opinion that when uploading a video I'll have to make sure it's 'perfect' or else I would not upload it.. But I was wrong, progress>> perfection any day and I realised that if I'm consistent with the upload then there will be some improvement even though small with each upload and that'll take me closer to perfection. Since then I'm focusing on learning small things through each video and improvising.. Sharing one of my recent videos, any constructive criticism is welcome!!