In my latest YT video I share strategies and results we’ve seen from the last 12 months of having bid caps and cost caps as part of our media buying strategies - check it all out here 💪 https://youtu.be/t6CdKUUa2KE?si=98w7aNxpsm0dVyFx

I’ve been fairly public that I have different opinions than Charley who’s been putting out FB ad content for years. We’re going to talk all things Facebook ads this Wednesday live on his channel at 2pm EST 💪

I'm testing a large CBO campaign ($2000/day) with multiple ad sets, each containing a single ad. The product price is $28, the cost is $8, and the profit margin is $20. I wanted to ask if the following approach makes sense: If my ad sets don't start delivering, should I increase the bid cap by $1 every few hours until some ad sets start getting impressions? Once impressions begin, I stop increasing the bid cap and monitor performance. Example: 50 ad sets launched at $24 bid cap → No impressions After 2 hours → Increase to $26 bid cap After another 2 hours → Increase to $28 bid cap After another 2 hours → Increase to $30 bid cap → 5 ad sets start delivering At this point, I stop increasing the bid cap and analyze these 5 ad sets. Then, I decide whether to keep, increase, or turn them off. Once these 5 ad sets are optimized, I continue increasing the bid cap for the remaining ad sets until they start delivering. My question is: How long should I keep increasing the bid cap? Should I continue raising it indefinitely until all ad sets start getting impressions, or is there a logical limit considering my $20 margin? Would this method be considered a valid and effective approach?