Discovering new clients doesn't always involve direct sales pitches. In fact, I've found that the best way to get new clients is not by trying hard to convince them. What does that mean? I've been working in the innovation business for 15 years. I know that it's crucial to keep making your product better by talking to customers regularly. For us who run workshops to help customers solve their problems, those problem-solving workshops are our products. So, to get new clients, I reach out to successful senior managers on LinkedIn, like C-Level, SVPs, and VPs. I ask if I can spend 15 minutes learning from them about how they solve problems inside their companies. If they agree, I curiously ask a lot of questions about their process. Why do I do this? - People like feeling important, like heroes. They like being asked for advice. So, I give them what they want, and that makes it more likely for them to say yes to my request. - Sometimes, they just tell me how they solve problems without asking me anything. That's okay - I still learn a lot. - Most times, they ask why I want to know. When I explain my approach, I often hear, "You didn't try to sell anything, but you've sold yourself perfectly." - Success! If you're interested in learning more, please feel free to ask below. PS: What's your approach to finding new clients?

Looking to expand my toolbox. What are your favorite tools for running survey forms? +bonus points+ a friend is looking for one that can run semantic differential questions

Last week I facilitated a 2 hour workshop for an insurance company that wants to introduce a new offer to grow and change direction due to new California law that is killing its cash cow offer. To put things in context, in the past I charged $2k for a day. But, it never hurts to ask even thought the thought feels frightening. Best of the experience is that this was the first time I run this type of workshop - “The Story Framework Sprint” and in a new Indutry. Quote from the CEO - “we have too much knowledge in our head that it’s confusing to make sense of it in a simple way”. This helps to simplify our focus.

Dear fellows, I'm sitting at a new concept around team communication and would be happy if you would like to share your best exercise and ideas around the topic - Improve team communication Thanks in advance 😍

Hi there! I'm putting together an online Persona/ Customer Journey workshop for an (industrial) b2b client. I've facilitated a live workshop like this before, using a canvas and a flip-over for structure. But I'm a bit worried about the energy when we do this online. Anyone experience doing this? Tips and tricks/ exercises are very welcome!