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Jumping Into Pay-Per-Call in Waste Management—First Campaign Drops Monday! 🎯
Alright, so after 10+ years in the waste management game, I finally decided to take a shot at pay-per-call a few weeks ago. And now… I’m launching my first campaign on Monday! 🎉 But here’s something I keep hearing—“Facebook Marketplace leads are trash.” 😅 Is that really true though? Or is it more of a qualification problem than a channel problem? Like, if you’re getting low-quality calls, isn’t that on how you’re filtering people rather than where they’re coming from? I was thinking of setting up a simple pre-qualification form for each one of my publishers: 👉 No typing—just 3-4 clicks to filter out time-wasters 👉 Only qualified leads get the phone number at the end Basically, the idea is to make those calls more valuable… So… is this smart, or am I overthinking it? 🤷‍♂️ Would love to hear from people already deep in pay-per-call—drop your thoughts! ⬇️
1 like • Feb '25
Yep, this works well. FB lead quality is better than TikTok, not as good as YouTube - but the more you prequalify them, the better the lead quality. I prefer to start with quantity over quality, because it's easier to optimise/you have more data. So go with a very simple pre-qual quiz to start, then assess quality - if it's poor, qualify them more. And that way on the front end you have a lot of stats about which creatives are working best - whereas if you try to go for the highest quality to begin with, you might have very few or even 0 conversions to work with to see what's working on the front end
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Si Haigh
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@si-haigh-7628
Affiliate Marketer

Active 3h ago
Joined Dec 18, 2024
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