If I'm writing modular style email for someone Should I arrange the images and background Or just simply write copy in gdoc or send it to him?

How do you come up with angles for writing emails and short-form scripts? And how do you package the “One Big Idea” to make the entire concept intriguing and grab readers’ attention?

Alright guys, listen up. I need your help on something important. This is the first ever Facebook video ad script and caption I've ever written. It’s a big deal for me, and I want to make sure it’s solid before my client runs with it. If you help me improve this, I’ll review a piece of YOUR copy in return, And trust me, I’ll give it everything I’ve got. You’ll get an honest, actionable review that’ll make your copy stronger and make you a better copywriter. So, it's a win-win situation. Give me as much suggestions, feedback and ideas as possible. If you think that there should be some other word at any place, tell me. If you think any sentence can be improved, tell. If you think ANYTHING can be improved, tell. If you have any idea, please tell. My client’s putting real money behind this, and I want to make sure it delivers. This is not just about the results for one ad, but also about building trust, getting a great case study, and future opportunities. Here’s the script: https://docs.google.com/document/d/1d7YZmS1q5nYeabVO6m6kmeCo2A17LVnJnM3RAd4YRoI/edit?usp=sharing Here’s the research on the niche, in case you need context: https://docs.google.com/document/d/1LfPAdG1h2nU9DmSn5u-QGAXTa3fHzdGgQ4E669dUI3M/edit?usp=sharing I want this to be as good as it can get, so please don’t hold back. Let me know how I can make it better.

Most copywriters STRUGGLE day after day to write converting copy for their clients… Not because they can't write… Or even cause they need to learn more secrets… It's because they are trying to RESEARCH - instead of IMMERSE in their market. Immersion eats Research for breakfast! When you were growing up and you learned to speak your native language… How did you do it? Did you do it with Grammar textbooks? Professors? And tests? Or did you have immersion from people around you day in and day out until you just started speaking naturally like everyone else? You know the answer. And it's the same with copywriting… Most copywriters do RESEARCH on their niche. Yes, they theoretically understand their niche. They can tell you their problems, dreams and fears. But they can't SPEAK to their niche. I'll give you a very simple example to prove the point. COPY WRITTEN BASED ON THEORY / RESEARCH: "Hello copywriters! Wouldn't it be great if you could advance your career working with big companies who compensate you well and give you compensation based on your performance?" COPY WRITTEN BASED ON SPEAKING THE LANGUAGE OF A COPYWRITER: "Hey, wouldn't it be great if you could hit $10k/mo working your own schedule and have dream clients banging on your door offering to pay you premium rates and even add a bonus if you can beat their controls?" Do you see it? Both of these are technically correct. And they say the same thing. Both are also written in English and have almost the same amount of words. But one is written by someone who understands the copywriting niche theoretically - and the second one is written by someone who SPEAKS the language copywriters speak. Are you getting it? That's why I don't care about research. I want to IMMERSE in the LANGUAGE of my niche/market/prospect. I wanna speak to them so well they say "ONE OF US! ONE OF US!"

Wassup y'all. I learn best from reading so I was wondering if y'all have book suggestions for copywriters other than Expert Secrets, $100M Offers, Influence, Pre-suasion, Scientific advertising, Ogilvy On Advertising and Scientific Advertising.