An area in your business that you are most comfortable with, and that you do well then making that your focus of your business and using that to attract clients that were most benefit from it. My niche in transportation is student transportation, so I focus on presenting that in the forefront of my coaching business. I use it to show it as a stream of income in transportation, and the many ways of providing student transportation..
I learned the difference in my positioning formula and my transformation statement. I also have a better understanding of my different multiple streams. I will be implementing some of those streams this week, With clarity.