@Jacob Mars if I may share my two cents here Pricing is all about those deep-down fears and doubts that mess with our heads and stop us from charging what we're really worth. The biggest hurdle, i think, to making more cash isn't about knowing the ropes or setting the right price. It's about ditching those self-limiting beliefs (like you admitted yourself) and realizing your true potential. Seriously, if you don't truly believe you're worth $5k, $10k, or even $20k, you'll struggle to ask for it without feeling like a fraud. And this isn't about puffing up your ego or faking confidence. It's about how you see yourself, especially in a business setting. One can give you all the advice in the world on what to charge and how to sell your services. you can even op on the sales calls with killer scripts to handle objections like a pro. But unless you believe deep down that you deserve it, you'll never fully go for it. And a lot of it about charging more has to do with fear Fear about the client saying 'NO' or fear about client getting upset or fear about being an imposter. So probably you could tackle the gear about client saying NO by implementing the 80/20 law. Just make sure you set aside at least 20% of your time to take bigger and bolder leaps. in simple terms: charging more. what's the worse that could happen during this time when you're focusing on asymmetrical bets - a prospect would just say NO. But there are a lot of fishes and with an abundant mindset I dont see why you could not land a BIG fish if you're consistently using 20% of your time to find those new clients and with the current set of clients, just overdeliver for them so much that it becomes a no-brainer for them to say NO to you when you decide to increase the price of your services or when you're upselling them So bottomline: You gotta start charging more if you want to get better at it. Yeah, it might feel awkward at first. You might even think, "No way this client will go for it." But hey, remember the 80/20 Time Law? Keep 20% of your time free to take those big swings and pitch rates that might feel a tad higher than what you're used to. Then rinse and repeat. Keep pushing those boundaries.