On a wet November night in 2026, the rain hit Alex’s office windows so hard it blurred the city lights into a smear of white and gold. He should have gone home hours ago. Instead he sat at his desk, tie loose, cursor blinking on a half-written email to a $40 million prospect—a business owner who had said, very politely: “Honestly, you all sound the same.” Alex leaned back and stared at those words. Fifteen years building an RIA. CFA. CFP. Carefully crafted “holistic planning” language. A respectable book of business. And still, to the people who mattered most, he sounded like everybody else. His phone buzzed. A text from Jenna, his operations lead: Did you send the follow-up? This guy could make our year. Alex didn’t answer. He closed the email instead and stood up, restless. The office smelled faintly of coffee and printer ink. He wandered into the small conference room where the shelves were lined with old books—a design choice from the previous tenant. One spine caught his eye. An American Dictionary of the English Language – Noah Webster. He pulled it down. The book was ridiculously heavy, the leather cracked, the pages thin and yellow. “Who still uses this?” he muttered. “It decided how you spell your own name.” Alex nearly dropped the dictionary. An older man stood in the doorway, umbrella dripping against his coat, hair gray at the temples. It was Tom, the building’s landlord—retired lawyer, occasional late-night visitor, and collector of trivia. “Didn’t mean to spook you,” Tom said. “You looked like you’d seen a ghost.” “I might prefer a ghost to this prospect email,” Alex said. “What do you mean it decided how I spell my name?” Tom stepped in, shut the door, and tapped the cover of the dictionary. “You see Webster there?” he said. “There was a time when this wasn’t just a book. It was a weapon. And it won a war.” “A war,” Alex repeated. “About… spelling?” “About who gets to define reality,” Tom said. “Sit. I’ll tell you a story. Might even help you close that prospect of yours—and a whole lot of CPAs and associations while you’re at it.”

The Marketing Genius Behind Seven Brew’s New Location Launches: What You Can Learn From Their Playbook Before you read this - Rebecca suggested I write it because of what I saw first hand. I didn’t even know what seven brew was. I went into a meeting last week with my client the salon professional academy - and the conference table was lined with drinks. Seven Brew had dropped off free drinks for all the folks at TSPA. I brought one home and Rebecca got upset, thinking I had been to a new coffee place without her. I explained I was innocent, and just happened to have a free drink. The next day Rebecca took Ella to seven brew at a designated time slot to wait in line for one free drink a person. I thought both of those were brilliant marketing techniques, so Rebecca told me to write about it. Here are my thoughts: If you want to learn how to launch a business and get people talking, pay attention to how Seven Brew does it. This coffee brand has been crushing the game with its launch strategies—transforming each new location into an instant local sensation. They don’t just open a store and hope people show up. No, they create an event, they spark excitement, and they get the community involved in a way that’s impossible to ignore. In this post, I’m going to break down the exact strategies Seven Brew uses to launch new locations and why they work so well. More importantly, I’ll show you the marketing lessons anyone can take away and implement—no matter the size of your business. Seven Brew’s Secret Sauce: Build Anticipation, Give Back, and Create a Buzz When Seven Brew opens a new location, they do so much more than cut the ribbon and serve coffee. They create a buzz before the store even opens its doors. And they do this by engaging with the local community in a way that feels personal, genuine, and—dare I say—generous. Here’s the key takeaway: Seven Brew doesn’t just try to sell coffee; they make you feel like you’re part of something big, something exciting, something you want to be involved in.

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How to Access New Client Networks Offline, Without Asking For Referrals! https://www.facebook.com/share/v/1DaViqj9dR/?mibextid=WC7FNe