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Owned by Sean

Everett Academy

18 members • $5/m

Take control of your real estate business. Make your Lofty CRM run on autopilot, launch lead-pulling Ads, grow organically with GBP & conquer Goals.

Memberships

23 contributions to Everett Academy
Swapping out photos on your website
Quick video to show you how to swap out images on your website anytime you want.
Swapping out photos on your website
0 likes • 9h
@Peter Ferrer Perfect timing for the example
YouTube?
Just a question......Would it be helpful if I added training videos about how to do YouTube? I want to make sure we mix it up a bit and how to use other systems with lofty.
0 likes • 9h
@Peter Ferrer I would say more than just neighborhood tours. I can give you tons of examples. I will post a list and a few channels to watch to see what they are doing.
Memorial Day Weekend
What did everybody do on the long weekend? Work, Play, Family Time.......... I went fishing with the fam and worked in the garden. For sure worked a bit, but took a little time off to regroup.
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Send this text to get interaction right away.
Get into your lofty system and select all the leads that you have not contacted in a while. Send a mass text: Hey #lead_first_name#, some amazing new properties just hit the market today. Do you want me to send them to you? Literally copy and paste that. Watch your responses blow up. You'll get yesses, you'll get the GET SCREWED texts as well. LOL!!!! The whole point of this is to move people thru and out of your system.
0 likes • 20d
@Linda Ritlinger check out the classroom tab at the top of SKOOL. It has all the videos in there. I am dropping a bunch more as well.
Google Just Did A Huge Update For Reviews
Google Just Dropped a Big Update on Reviews (GBP) — Here’s What Actually Matters Google quietly updated their review guidelines… and yeah, this one’s going to affect a lot of agents and businesses. Here’s the simple breakdown: What you can NOT do anymore: • No incentives for reviews(no gift cards, discounts, “we’ll send you something if you leave a review” — all out) • No cherry-picking happy clients(you have to ask everyone, not just the ones you know will leave a 5-star) • No asking for specific wording(can’t say “mention this” or “talk about this service”) • No asking for reviews in-person at the moment(don’t stand there and have them leave it on the spot) • No pushing staff names in reviews(even asking them to mention you specifically can be an issue now) What Google IS cracking down on: Google is watching for patterns. Things like:• Sudden spikes in reviews• All 5-star reviews with similar wording• Reviews that look “guided” or scripted• Anything that looks like you’re controlling the outcome If it looks manipulated, they’ll remove them. Simple as that. What you SHOULD be doing instead (this is the play): • Ask every client for a review — good or bad• Send the request AFTER the transaction, not during• Keep it neutral and open-ended• Let them write whatever they want Example: “Hey [Name], if you have a minute, I’d really appreciate you sharing your experience here.” That’s it. No pressure. No scripting. My take (important): This actually helps people doing things the right way. If you’ve been building your Google Business Profile legit:• real clients• real experiences• consistent asks You’re going to win even more now. If someone’s been gaming reviews… they’re about to get wiped. I’ll break this down more in a video, but if you’re running Google reviews right now, it’s worth tightening this up immediately.
0 likes • 20d
@Linda Ritlinger I can help you with that no problem. Let's hop a call. I will send you a text and we can chat.
0 likes • 20d
@Linda Ritlinger That is unfortunate, sorry that happened. I would get the google profile up and going, use your URL for your lofty site and connect the two of them. It's perfection!!
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Sean Everett
3
37points to level up
@sean-everett-6058
Founder of Everett Academy. Take control of your real estate biz by automating your Lofty CRM, organically grow with GBP, crush Ads, & conquer Goals!

Active 25m ago
Joined Jul 29, 2025
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