Hey team, we’re getting ready for the next stage. I am putting together a bunch of information on how we can actually start building a parallel system based on rewarding tree presence. It’s taking a huge amount of my focus, and at the same time there are massive challenges in my company that we are facing together. It is my intention to use this document as a build blueprint so that we can build collaboratively. Stand by, and I hope that the chaos raging around the world isn’t hitting anyone too hard. 🫡

Hello everyone, I’ve been an arborist for coming on 15 years now, starting at the chipper and working my way up. I now run a company with a good friend of mine and find myself doing a lot more consulting. All to often homeowners are given I’ll informed advice to scaremonger them into removing/ butchering trees for someone to make a quick buck. Our industry here in South Australia is so unregulated and makes it hard for potential client to distinguish between an arborist and a tree looper. Most of the time they don’t know the difference, so it is up to us to distinguish our selves with professionalism and sound advice. That being said I have recently started advising customers to implement a tree management plan where each tree is assessed methodically and without a bank account bias. This is recurring work as most of the time I suggest a 2 year cycle. A good software makes this easy and presents well to the client, some shameless self promotion here but I use www.arborflow.app

Here’s a research paper from Elemental Tree Networks - massive for tree focused arborists. This is a service offering to help seperate arborists from cutters, first we learn to do it, then we learn to sell it. https://www.elementaltreenetwork.org/_files/ugd/7b4cd7_c976e7c183e74f28a613c99b3035a049.pdf?utm_source=ig&utm_medium=social&utm_content=link_in_bio

This is around the corner from where I grew up, I walked past it every day to get to school. We, the industry, have failed to retain this tree. Maybe we lost a battle with the lines company. Maybe we failed to adequately support the tree’s health and structure. Either way we failed to retain an old tree today

Hey all, We're gonna kick this thing into life. I'm holding a webinar at 5pm Friday 21st NZT (10pm Thursday 20 pacific) to gather the industry together and present a solution for canopy loss. Please go forward and spread the word, if you'd like to opt in to communications, send me your email address and I'll put you on the list. I'm going to use the webinar to drive traffic to this community, Apex Arborum will be the hub of an industry movement towards the tree presence model and will be a place of development and discussion of the Evergreen Token (Sempervirens). Please spread the word to everyone you know. Webinar link to follow. It is time to change, we simply cannot continue on this current course.