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Okay, a Lead Just Landed in Your Inbox. Now What?
An agent texts you an address or a listing hits your inbox that actually looks like something. This is where most people freeze. They finally have a lead and no idea what to do with it. So let's fix that today, because it's the natural next step in what we've been building the last few weeks. You blocked the hour. You learned how to talk to an agent so they call you back. You put your buy box together. You got deals coming to you instead of chasing them. Now you have to know what to do when one shows up. First, be precise about the words. What you have is a lead, a property that might work. It does not become a deal until you run the numbers and they work. Most leads never become deals, and that is fine, that is the job. Your job right now is to find out which one this is, fast. Here's exactly what April does, in order. 1. Pull it up on Zillow. Not because Zillow's estimate is right, it isn't, but in North Florida the MLS feeds Zillow, so almost everything you need to value a house is sitting there for free. Worth checking whether that's true where you buy, because in a lot of markets it is. 2. Look at what an appraiser looks at. Square footage, year built, bedroom and bathroom count. That is your filter and nothing else matters yet. 3. Find what has actually sold nearby, not what is listed. Anybody can ask any price they want, so asking prices tell you nothing. Closed sales tell you what a buyer was really willing to pay. 4. Match them tight. Square footage within 200 to 300 feet of your subject, same bed and bath count, same era. April is blunt about that last one, you cannot compare a 2024 build to a 1950s house. Different construction, different buyer, different number. 5. Double check what you found. Zillow is where you start, not where you stop. 6. Do it the same day it comes in, while the property is still available. The first few will take you a while. After enough reps you'll pull one up and have your number in a couple of minutes, and that speed is the whole advantage, because deals go to whoever can answer fast.
Okay, a Lead Just Landed in Your Inbox. Now What?
2 likes • 3d
Good information and starting point. Your buy box is first step before looking for leads, if you don't know what you're looking for, you won't know a deal when you get one. Know you're market, so when you get a lead you already know the ARV.
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Scott Forgue
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@scott-forgue-4065
Real Esate Investor and former Senior Infrastructure Engineer

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Joined Jun 11, 2025
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