Want to Win in Business? Start Here 🚀 by Alex Hormozi ✊
Read this when you’re ready to stop playing small. 1. Sell to Rich People First 💸👑 “Sell to rich people until you have the money to sell to poor people. The middle is where you get killed.” Rich people pay better. Solve their problems first — then scale down if you want. 2. You Lack Priorities, Not Information 🎯🧠 You don’t have a strategy problem — you have a focus problem. Strategy = The prioritization of limited resources. Know what you’re aiming for and align everything to that. 3. Your Team Isn’t as Good as You Think 🤦♂️📉 If things are hard, check your team — not the market. Low standards = mediocre performance = more rules. Raise the bar, not the rule count. 4. More Rules = Dumber People ⚠️🚫 Great teams have fewer rules. Every new hire should raise the average intelligence, ownership, and output of your team. 5. Get Better, Not Just Bigger ✨📈 Growth without quality is bloat. Make your business 10x better 6. Let Some Fires Burn 🔥⚖️ You can’t do everything. Focus on the one thing that makes all other problems irrelevant. “Sometimes, you have to let fires burn.” 7. Brand is the Ultimate Multiplier 🧠💥 It takes time but delivers massive returns: Deliver on a big promise, and brand equity follows. 8. Know Your Inputs & Outputs ⚙️💰 Break your money-making system down to its smallest parts. If it’s the bottleneck, it’s your job to fix it. Know what moves the needle, then crank it. 9. Stop Looking for Hacks ❌🛠️ Shortcuts keep you small. Optimize for quality. Master the one thing that truly matters. 10. Talent is the Greatest Arbitrage 🧑💼✨ The best people cost more — but they make you exponentially more. Hire for impact. 11. The Big Obvious Problem is the Real Problem 🧱📍 Don’t ignore what’s right in front of you. The hardest problem is the one that hurts your ego. Fix what you’re selling — it's either great or it's not.