It's a challenge, for sure! But our board members know that it is part of their responsibilities. We also use a board portal where the give/get is tracked. We are working on how to provide them with the win-stories and assets to tell the story. I've found that once they know what to say and who to say it to, most board members take the initiative. But the messaging and tooling takes a bit to clarifiy. I'd love to hear if anyone has mastered that part!