👉 Question: From @blooto - "I didn't understand the angle part, what is an angle?" 👉 Answer: In copywriting, an angle = a way of presenting an idea. For example, let's say the idea is "In order to get people to keep reading your emails, you have to make them entertaining." That's the idea. But the angle is just the unique way you present that. For example, the angle might be "The Drug Dealer Copywriting Method. In order to make your copy a must-read, you need to make it a dopamine drug. Give the reader a taste, get them hooked, and they’ll always come back for more." Or something like that.

👉 Question: From @Nahom - "What does PV mean? I know that SL means subject line. But I got no clue what PV means, so far I know that it comes after the subject line." 👉 Answer: PV = preview text. (Or "Preview" for short) It's the space after the subject line that shows you a preview of the email. If you have no PV at all, then Gmail will just show the contents of the email in the PV spot. If you write one (or even just use an empty space as one) it'll replace that. Here's the example (the "not joking" part):