Marie Rowe Talks AI and Innovation in Her Travel Business
This morning, Marie joined me for an insightful AI Innovator Spotlight interview, in which she explained how learning AI has transformed the way she runs her business and : • Recognise where AI is feasible and valuable in her business · Identify AI risk and identify where human judgment is essential • Recognise and articulate her professional value in the AI era • Redesign a flawed client briefing process by building • Build her own custom GPT, Virtual Marie, to help clients create better AI travel schedules • Use AI to complete and enhance her website with brand-aligned content and imagery Virtual Marie now sits on Marie’s new website and guides clients step by step through the process of creating a high-quality travel brief, while Marie retains oversight and accountability. This is a great example of deep industry expertise combining with AI literacy to create valuable innovation opportunities within your sector. Watch the full interview below. If you want to learn how to train AI on your business, define your unique positioning and build your own AI strategic agent, explore The AI-Powered Entrepreneur one-day live workshop from The AI Advantage Academy here. https://courses.aiadvantageacademy.co.uk/pl/2148748589