🔰 The problem: 1. Visitors who read deep into the page struggled to know how to progress their purchase—even as the counter objections addressed their concerns. → The sales form was “hidden” way off-screen. 2. Some visitors felt the “Add to Cart” call to action was too much of a commitment. 🔰 The Solution: The client’s page was long—containing lots of strong persuasive content🔥—but once someone scrolled down from the top ⏬️, the call to action was “lost” off-screen. The attached wireframe screenshot illustrates the issue. After 🗨 discussions with the client, we created four variations: 1. In each variation, we added a “sticky” 📌 button to the bottom of the mobile screen: The button appeared once the user had scrolled past the existing sales form. Tapping the button scrolled the user back to the form. (This was a “smooth” scroll so they could see and understand what was happening.) 2. For three of the variations, we experimented with different calls to action: Adding the sticky button allowed us to test multiple messages. For Variation 1, we duplicated the existing call to action (“Add to Cart”) to isolate the button’s effect. We then created three further variations to test different levels of perceived commitment. Here’s the full list: a. Add to Cart (the “button-only” version) b. Choose Size & Color (low commitment call to action) c. Start Your Risk-Free Trial (low commitment call to action) d. Order Now (high commitment call to action) ⮑ The four variations (screenshots attached below). The green button “sticks” to the bottom of the window as the user scrolls down the page. ✅️ Result: Sales increased by 25% Every variation beat the no-button control by at least 8%. “Start Your Risk-Free Trial” won the test, delivering a 25% increase in sales and a 22% increase in Revenue Per Visitor (RPV). Here’s what we learned: ⮑ The sticky button consistently increased conversion on the long webpage, even when we used the same call to action as the control. The minimum conversion lift from adding the button was 8%.

✅ As a rule of thumb, a webpage that sells should contain at least as many words as you would need to sell your product or service face-to-face. ↳ That’s because the page doesn’t have the luxury of asking for specific objections, so your content needs to address all of your customers’ most common questions ✔️. Some marketers are wary of long pages, associating them with aggressive sales techniques, but consider the world’s most successful online retailer 🔥. ↪ A typical Amazon sales page is very long, containing product details, images, videos, frequently asked questions, comparisons with other products, alternative options, and reviews. Have a look at the screenshot attached below, how long the Amazon Kindle page is!!! 🟩 Adding a huge amount of content works for Amazon, so it’s no surprise that they work for many others too. 🟩 The long pages can increase the conversion rate by 70-80%. Long pages work. The challenge is getting users to scroll down and see the content. How is your sales pages? LONG or SHORT. Comment below ⬇️