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Owned by Samuli

The One-Person Business

1.1k members • Free

Community for entrepreneurs, coaches, and experts building a one-person online business around their expertise.

The One-Person Show

248 members • $9/month

Turn your expertise into educational videos to grow your knowledge business or personal brand.

Memberships

Skoolers

164.2k members • Free

58 contributions to The One-Person Business
I Used Claude as a Business Sparring Partner to Simplify My Skool Offers - EP 32
This episode shows how I used Claude to rethink my entire business structure, from whether to build a third Skool community to switching back to one subscription pricing. Youtube link: https://youtu.be/DAIzUjGyOqE?views
0 likes • 7h
@Ryan Wang Cost per results started to raise too much BUT I think there was still work to be done on the offer side and optimizing the About page etc.
How do you build in public without it eating up your entire day?
I really want to start sharing my daily progress and what I'm shipping to build trust with my audience, but writing out long-form updates or editing posts takes so much time when you're running the entire business solo. How are you guys sharing your day-to-day updates without it taking over your actual working hours?
0 likes • 1d
Great question! Now my fastest workflow is what I do on my The One-Person Show Youtube channel. I just document what is happening on my business like 1-2 times a week. I started with 3 times a week but not so much is happening that it would make sense to make a video :) I have same framework for every video: 1. What happened after last episode? 2. Show my numbers 3. What I'm going to do next And then I just the put the biggest thing that happened on the video title and start the video with short intro about that thing. This way it only takes like 1-2 hours filming, editing and publishing. I used to write to my journal end of the day like todo for the next day. 1-2 main things to do. Then I could easily recall before starting the video all those things that happened past week and then just tell them to the camera. But I used this also to make daily short form videos in the start of the day. Just talk what happened yesterday and publish. But now I make short form like once or twice week 5-10 videos at a time and schedule them. Just answering questions that my ideal clients have.
Testing a New Facebook Ads Structure to Scale My Skool Community - EP 51
In this episode I test a new Facebook ads campaign structure that lets me scale and test ads inside the same campaign instead of starting fresh every time. I also go through this month numbers for my Skool community, including the pricing change that pushed more people to the yearly plan. Youtube link: https://youtu.be/UjEdWaJ3eEA?views
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3 Ways to Get Facebook Ads Out of the Learning Phase - EP 49
In this episode I go through three ways to get your Facebook ads out of the learning phase when they get stuck on that learning limited warning. Youtube link: https://youtu.be/Ta6QXWyKNpM?views
0 likes • 3d
@Ryan Wang If you have already validated your offer and the conversion is good then just increase the budget and do more creative testing. If you are not quite sure yet, try a free trial first, it can work. For me it currently seems that I don’t get better results when the trial is on. I just turned it off and now I’m starting to increase the budget and also test a lot more creatives. But I know that the offer is currently not fully dialed in so I keep tweaking that too. And I think the free trial is better for higher priced communities. I think the free community is the easiest to grow with ads because Meta gets so much data quickly. Of course, you still need a good offer for your free community. But then the next step is harder, converting those free community members into paying ones....so like always it depends a lot what is your offer, pricing, niche etc. 😁
My Skool Community Is Finally Starting to Turn Profit This Month - EP 48
This month my Skool community The One-Person Show finally turned a small profit! In this video also share where I want to take that community next, including a 30 day posting challenge I'm building to help my members to start posting more consistently! Youtube link: https://youtu.be/3ZFXcrjQvqo?views
0 likes • 9d
@Ryan Wang So this was month 8th. Actually in the last days the month turned slightly red, but getting close! 😁 I also want to be super clear that this only calculating what I spend on fb ads and what I get on my bank account from Skool. Other business expenses isn't there because those would vary so much per country, how much you pay yourself etc so thats why I chose to present only these numbers. I probably should include the Skool $99 per month fee here because that would be applicable to everyone 🤔
0 likes • 6d
@Ryan Wang For this free community is been between 1,20€ - 1,40€.
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Samuli Jeskanen
5
339points to level up
Dad in his 40s building a personal brand. Helping other busy entrepreneurs, experts and coaches do the same through educational video content.

Active 4h ago
Joined Jan 22, 2026
Finland
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