@Ryan Wang If you have already validated your offer and the conversion is good then just increase the budget and do more creative testing. If you are not quite sure yet, try a free trial first, it can work. For me it currently seems that I don’t get better results when the trial is on. I just turned it off and now I’m starting to increase the budget and also test a lot more creatives. But I know that the offer is currently not fully dialed in so I keep tweaking that too. And I think the free trial is better for higher priced communities. I think the free community is the easiest to grow with ads because Meta gets so much data quickly. Of course, you still need a good offer for your free community. But then the next step is harder, converting those free community members into paying ones....so like always it depends a lot what is your offer, pricing, niche etc. 😁