@Breydon Barta I also use free lead magnets with ManyChat automation to get people onto my email list from Instagram Reels and carousels, and then provide more free info via email. For example, I send people YouTube video links or straight to the free community. You could also just use ManyChat to drive traffic directly to the free community. For example, make short educational video lessons and then at the end tell them to comment the word “CHALLENGE,” and they get a link to your Skool community where I see you have your “FREE Course: The 7-Day Scale to Solo Challenge.”

@Anisa Daud Welcome, and best of luck! 🙂

Hi! I just made a video on how to set up Facebook ads for a free community. It goes through how I just started running ads on this community: https://youtu.be/jXAW6rWyU7E I have deeper lessons on the Meta ads course in the classroom and a current strategy that I update whenever it changes for paid communities. And great questions, but a little hard to answer because it depends a lot on what your current conversion rates for your communities are, what percent of people from free take those paid tiers, etc. But I'll try my best to give some general guidelines 🙂 1. How much per day do paid ads generally cost? Does it differ in price driving traffic to a free vs paid community? This depends a lot on what you are selling, but let's focus on Skool communities. What I have seen in various niches, if your offer is good on a free community AND you have at least a decent ads and campaign setup, you will pay around $2–$4 per member. In your specific case you could potentially get even between $1–$2 per member. Your daily budget size will affect your price also. You should have at least $10 per day for a free community and 2–3 times your paid community price for paid. But this is just for the start and you need to test every week new ads on a separate campaign and move working ones to your main campaign or campaigns. So in the start you will spend more money because Facebook needs to get data so it can start to find a better audience for you etc. So definitely install Meta Pixel to your Skools so it can start to gather data before you start running ads. Skool is a great platform to drive traffic because Facebook already knows who are in the Skool network and what kind of people join generally on Skool groups, so it's converting surprisingly well. So you need to make, for example, a simple Excel where you input your numbers and start to calculate whether ads will make sense for you. But you need, let's say, at least $500 per month for free and $1k–$2k for paid to start advertising so you start to get enough data etc.