@Nikki Summers That makes sense, Nikki! 🙌 Email marketing can be powerful, but I’d also think about a more targeted approach to generating leads first, getting your offer directly in front of the specific people most likely to need it, rather than waiting for a broad audience to build up. Once you know exactly who responds to your offer, you can then nurture those leads through email. Have you already identified your ideal customer and where they’re most likely to hang out online? by implementing the Targeted Method Strategy, have you ever thought about it before?