I had an unexpected AHA moment recently as we stepped into a new season of the business. I always thought a sales funnel was about pushing people forward. Turns out, the real shift was realizing it’s more like installing street signs on a road people were already walking. Before the funnel, my business felt seasonal in the stressful way—busy spikes, quiet gaps, lots of hoping. I was showing up, creating value, talking to people… but most visitors didn’t know where to go next. Neither did I, honestly. Working with a certified funnel expert (trained under a widely trusted funnel framework) changed that perspective completely. Instead of adding more offers or noise, we mapped the natural questions someone has at each stage—and answered them in order. That’s when things clicked: - People didn’t need more convincing - They needed clarity and timing - The funnel became a calm guide, not a loud salesperson 📈 What surprised me most? The funnel didn’t just help conversions—it helped decision-making on my end. I now know what to focus on in each season, and what to ignore without guilt. If you’re building a business and feel like your efforts aren’t stacking the way they should, it might not be about working harder—it might be about building a clearer path. Happy to dive deeper if this is something you’re experimenting with or thinking about.