@Jay Feldman this is what I send as my lead magnet. It’s completely personalised to them - https://app.landapod.com/blueprint/b/d070cf03-4227-4408-a6e4-d6eb9ce7d09d Sent about 35 of these now. Only booked one call. Where am I going wrong?

@Jordan Wiseman Yeah, I think that's fair feedback. I agree that at the moment it probably leans too much towards being a personalised pitch rather than something they can take away and use themselves. Where I'd slightly disagree is that there is quite a lot of the actual strategy inside it. For each prospect I've mapped out why I'd target them, the conversation angle, the commercial opportunity and even the exact invitation we'd send. But I think I've probably buried the most valuable part too deep in the plan, so people aren't necessarily seeing it. The initial hook seems to be working because around 35 people have actively asked me to send them one. It's the conversion from receiving the plan to taking the next step that's clearly weak. If you were me, what would you change? How would you make it valuable enough that someone gets a genuine win from it without buying, while still naturally leading them towards wanting me to execute the strategy for them? Would really appreciate your take because I think I'm close, but something in the handoff/value is obviously missing.

@Jordan Wiseman thank you

@Zillion Wong very helpful thanks

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