Shifting from the pursuit of Viral to the pursuit of Useful might seem like a small shift. But it will make you standout from many others online who are only in it for the results they can get for themselves. That's not what this community is all about. Onliners are helpful, useful, encouraging, supportive.... and if that leads to being viral - we'll celebrate that too! It starts with just one person helping another - might be something small like a like, comment, DM etc. But just because it feels small to you doesn't mean it's not valuable to them. We're building more than a trend here, we're building each other. Who has been useful to you?