"Personalized videos don't scale." True. Unless you use this trick. THE PROBLEM: Recording a 2-minute personalized Loom for every prospect takes forever. 100 prospects = 200 minutes of recording. Plus editing. Plus uploading. Not sustainable. THE TROJAN HORSE METHOD: Step 1: Send cold email asking PERMISSION to share a video "Hey [Name], noticed [specific observation about their business]. I put together a quick 2-minute video showing an opportunity I spotted - would you want me to send it over?" Step 2: Only record videos for people who reply "yes" THE MATH: Send 500 emails asking permission ~15 reply "yes please" (3% response rate) Record 15 personalized Looms (30 minutes total) 5 book calls 2 become clients You made 15 videos instead of 500. Same results. THE VIDEO STRUCTURE (2 MINUTES MAX): 0:00-0:15 - "Hey [Name], thanks for wanting to see this..." 0:15-1:00 - Share screen, show their website/process, point out specific issue 1:00-1:30 - "Here is what automated version looks like..." (show quick demo) 1:30-2:00 - "If this is interesting, grab 15 minutes on my calendar. Link below." THE PERMISSION EMAIL: Subject: Quick video about [their company]? "Hey [Name], Noticed [specific observation - their manual process, old tech stack, etc]. I put together a quick 2-min video showing how [similar company] automated this. Want me to send it over? Either way, hope [their company] is going well." THE RESULTS: Permission approach: 3% reply to email → personalized video → 33% book calls Direct video approach: 1% watch video → 10% book calls Permission first = higher intent, less wasted effort. Have you tried video in your outreach? What worked or did not work?