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Owned by Ruth Mwongeli

Founder’s Fog

9 members • Free

A space for founders to cut through the fog, tighten their message, and validate what to do next. Think clearly! Validate faster! Keep moving!

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2 contributions to Has2BGreen
When Understanding Meets Reality
There comes a point where understanding is no longer enough. Up to now, much of what we’ve explored in Has2BGreen has been about making sense of the world — the systems, the structures, the forces that shape outcomes. That matters. Without that clarity, it’s very difficult to act in a way that is effective. But there is another step. What happens when you move from understanding… into reality? This new series, Inside the System, sits within our broader In Real Life course. It exists because that transition — from knowledge to action — is not straightforward. In fact, it can be one of the most disorienting moments people experience. When you step into a role — whether that’s as a councillor, a campaigner, or someone trying to make change locally — the expectation is often that things will begin to move. You have a mandate. You have ideas. You have intent. And then something else happens. Processes appear. Decisions seem to have already been shaped. Questions do not always receive clear answers. Movement is slower than expected. It can feel confusing. And, at times, personal. This series was created to make sense of that experience. Not to criticise individuals. Not to encourage confrontation. But to understand how systems behave when you enter them. Across these lessons, we look at things that are rarely explained openly: Where decisions are actually made. Why process can feel overwhelming. What role gatekeepers play. How resistance shows up — and how to recognise it. What it means to stay effective over time. And how influence begins to build quietly, often before it becomes visible. This is not a set of tactics. It is a way of seeing. Because without that understanding, it is very easy to become frustrated, to push in ways that don’t work, or to step back entirely. And that’s not a reflection of the individual — it’s a reflection of how complex systems respond to change. With that understanding, something different becomes possible. You begin to see where movement can happen.
When Understanding Meets Reality
Love this.. This is great
Especially, having ideas then those ideas are met with 'pending decisions
Please welcome our newest member!
Ruth Mwongeli Muthoka @ruth-mwongeli-muthoka-9560 Startup Founder (EcoRue) | Material innovation scientist | Climate-aligned innovation using AI This is an impressive profile statement - I love it. Welcome to our group Ruth!
1 like • Mar 2
Thank you very much Richard for the intro and welcoming me here. I look forward to getting to know all of you more.
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Ruth Mwongeli Muthoka
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2points to level up
@ruth-mwongeli-muthoka-9560
Research strategist and validation advisor. Startup Founder (EcoRue) | Material innovation scientist | Climate-aligned innovation

Active 13h ago
Joined Feb 19, 2026