Theme: Who you are & who you work with 🔑 What We Covered Why broad messages fail & how specificity = power. The Identity Check: your story, expertise, and transformation you create. The Audience Lens: who you serve, their biggest struggle, and the result you deliver. The Alignment Formula → “I help [who] solve [problem] so they can [result].” - The 4 Pillars of Effective Content: - 1️⃣ Authority (educate, frameworks, insights) - 2️⃣ Connection (behind-the-scenes, story, relatability) - 3️⃣ Proof (testimonials, before/after) - 4️⃣ Conversion (offers + CTAs) 📌 Your Action Steps 1️⃣ Write your Identity Statement → who you are + the transformation you create. 2️⃣ Write your Audience Statement → who you work with + problem you solve + result. 3️⃣ Draft your Alignment Formula. 4️⃣ Post all three in the Implementation Tab — this is where clarity turns into momentum. 👉 Remember: clarity loves community. Share your work so you can get feedback, encouragement, and sharpen your message. 💡 Community Takeaway Quote “People don’t buy titles. They buy your story and the transformation you create. The clearer you get on that, the stronger your content becomes.” 📅 Don’t Miss - Weekly Coaching Call: Fridays at 1pm MT. Add it to your calendar so you don’t miss live coaching + accountability. https://www.skool.com/creative-collective-4145/calendar - Social Media Mastery course drops in the Classroom next week (free for all members 🎉). https://www.skool.com/creative-collective-4145/classroom/4ffe27bc?md=9347431a323c4a82a63a190cc834ab8c 🔥 Drop a comment: Which content pillar do you feel strongest in? Which one do you need the most work on? Let’s sharpen each other.