One thing I've noticed with a lot of clothing brands is that people spend months perfecting the product but only a few hours thinking about the brand. A good logo isn't your brand. A nice website isn't your brand. Your brand is the story, the feeling, and the reason someone chooses your hoodie over 100 others that look similar. I'm curious what do you think is the hardest part of branding a clothing business? - Finding a unique identity? - Standing out in a crowded market? - Building trust? - Creating a website that actually converts? Also, if anyone here is still in the early stages and needs help with branding or a website, a friend of mine is currently offering both completely free to build her portfolio. I thought I'd mention it because it could genuinely help someone who's just getting started. If you're interested, just comment below or send me a DM and I'll connect you. Would love to hear everyone's thoughts on branding because I think it's one of the biggest factors that separates brands people remember from brands people scroll past.