Are you using Alt Text on your social media images?
I'm starting to get asked for something new from my clients, and I think you should know about it too. Alt text. More and more of my clients are requesting it with their social media images and carousels, and honestly, I love that this is becoming part of the conversation. So why does it matter? Alt text helps people who use screen readers — adaptive tools used by people who are blind or have low vision. Without it, their device just says "image." That's it. With it, they actually know what they're looking at. Every image, every slide in a carousel, deserves a description. A couple of things worth knowing while we're here: Emojis aren't as innocent as they look. Screen readers read every single one out loud by name. Stack three 🎉🎉🎉 and someone hears "party popper, party popper, party popper." Use them sparingly and stick them at the end of a sentence. Hashtags can be tricky too. Screen readers sometimes read #contentmarketing as one jumbled word. Use camel case — #ContentMarketing — so adaptive tools AND human eyes can actually read it. And here's my favorite hack for writing alt text fast: take your image and caption, drop them into an AI tool, and ask for alt text that's both SEO and AEO optimized. You're helping your audience AND helping your content get found in search. Win win. For Reels and Shorts: there's no native alt text option, but you can add a short description at the bottom of your caption and label it "Alt Text." Small step, big difference. 💬 Is this something your clients are asking for yet? Or are you just starting to think about it? Tell me below!