You may or may not have noticed that I've uploaded new trainings in the classroom. Some are available right now. Some you need to level up to access. ALL of them are designed to teach you the biology and art of visibility and using your voice. Next week, I'll be adding even more on copywriting, pricing, packaging and more. Enjoy!

My little mavens - I've spent my entire career helping women get LOUDER, BOLDER and MORE ON PURPOSE. This group is here to do the same thing. In the coming days, you're going to see posts asking you if you want your copy reviewed (web, socials, blogs, whatever). I'll do it live on the feed. I'll also be scheduling calls for group coaching around voice, visibility and being the real you. And don't underestimate how difficult that last one can be. I spend more time during the last 17 years helping women with that than anything else. That said, are there times that work better for you for live calls?

There's a particular sting to building a business at our age and watching the attention flow to people half your experience. The 28-year-old with the ring light gets the clients. You with your 20 years of actually doing the work get scrolled past. It's enraging, but it's also the opening. Every buyer the rest of your industry scrolls past is a buyer nobody's talking to - until you're the one who names her out loud. The market's blind spot isn't your obstacle. It's your entire unclaimed territory. You're not fighting for the crowded attention. You're the only person speaking directly to the customer everyone else forgot existed. Invisible to the masses, dead-on to your people. That's not a consolation prize. That's positioning. 👉 Who is the exact buyer the rest of your industry is ignoring - and have you ever said her name out loud in a post?

You're invisible because you're playing by rules built to bury you. You post the thing. Crickets. She posts the same thing six ways worse and 400 people lose their minds. You start doing the math that ends with "maybe I'm just not cut out for this." Stop. 🛑 The reach problem isn't a worth problem. The platforms reward a specific flavor of loud: young and shiny, performing certainty they don't have. You were trained to be measured, palatable, professional. That training is the 👉 exact thing 👈 the algorithm punishes now. You're not bad at this. You're being good at the wrong game. The fix isn't more polish. It's the 💥 strong opinion 💥 you keep swallowing because someone might disagree. That swallowed sentence is the post that would've gotten shared. Disagreement is reach. You've been optimizing for nobody-objects when the whole game is somebody-cares-enough-to-argue. Say the thing. Get seen. The money is downstream of the people who can finally find you. What's the strongest opinion you have about your industry that you've never posted because someone might come for you? ❓

I’m still getting the hang of this place. Figuring out what you guys want and need most. What lights you up. What helps you move the needle forward in business the fastest. Behind the scenes, I’m always building new tools and creating low-cost options to support you. How about instead of guessing, you tell me? I’m in a unique position. After 17 years in the industry, helping to build tens of thousands of coaching businesses with my clients, there is very little I haven’t mastered. Do you want help with…