Not all funnels are built equal.
Some are like fast sports cars - built for speed and high-ticket. Others are more like bikes - great for learning balance but not built for scale. If you’ve been testing different funnels and still feel stuck, it’s probably not you - it’s the wrong funnel for your offer. So here’s a no-BS breakdown of the most common funnels... What they’re best for, when they flop, and which one to use based on your offer: 1. Book a Call Funnel 🔥🔥🔥 Best for: High-ticket offers ($1.5k+) Why it works: - Built for trust & 1:1 connection - You qualify leads, handle objections live - Works great with testimonials & belief-building content Downside: - You need a reliable sales process on the call - Can burn out fast if not automated 2. Webinar Funnel 🔥🔥 Best for: Offers $500–$2k Why it works: - Educates & nurtures at scale - Great for converting cold-to-warm leads - Builds belief in your mechanism Downside: - Needs a strong script + great delivery - Usually better for experienced marketers 3. Lead Magnet Funnel (PDF, Freebie, Swipe File) ⚠️ Best for: Low-ticket, list building, top-of-funnel Why it works: - Easy yes - Builds your list - Pre-frame people for future nurture Downside: - Doesn’t convert to sales directly - Attracts freebie hunters unless highly targeted 4. Tripwire Funnel ⚠️ Best for: eCom, info-products, paid newsletters Why it works: - Turns cold traffic into buyers fast - Self-liquidating ad spend (if done right) Downside: - Not ideal for high-ticket or coaching - Needs volume + good backend to profit 5. VSL Funnel 🔥🔥 Best for: Coaching, consulting, courses Why it works: - Compresses sales call into video - Works great with ads or warm traffic - Converts when messaging is dialed Downside: - Doesn’t work if trust isn't already there - One weak message = no sales 6. DM Funnel (Content → DM → Call) 🔥 Best for: Creators, solopreneurs, low-tech offers Why it works: - Fast feedback loops - Builds trust through conversation - Human > automation when you’re early