Meta’s latest updates are turning Reels into a real eCommerce engine. The biggest change: you can now connect product catalogs directly to Reels placements. That means short-form video + dynamic product feeds = entertainment meets conversion. But that’s not all. Other updates include: Reels Catalog Ads → product catalogs inside Reels for dynamic creative at scale. Catalog Reminder Ads → users can opt-in for restock/promo alerts. Threads Ad Expansion → branded content + paid promos now rolling out across Threads. Advantage+ Creative Updates → smarter automation for catalog-based creatives. Why it matters: Reels engagement is still growing fast, and Meta is clearly betting on turning attention into sales. For performance marketers, this adds a few more levers heading into Q4. Anyone here already testing Reels Catalog Ads? Curious if you’re seeing stronger ROAS compared to standard Reels placements.

Meta just rolled out two updates that give advertisers a sharper edge on Instagram 👇 1. See which ads actually grow your audienceYou can now track how many new followers came directly from each ad. It shows up in the “Custom Results” section of Ads Manager.Finally an answer to: “Are my ads building a community or just draining budget?” 2. AI that rewrites your ad textThe new Enhance Media Text feature automatically swaps the text in your ad images with optimized versions (trained on Meta’s best-performing formats).You still approve or edit before publishing - but it means faster testing and potentially better engagement. Why it matters: - Clearer insight into what ads actually grow your following - Smarter, faster creative testing - Less manual design work - You’ll find “Enhance Media Text” in your creative preview, and the new “Follows” metric inside Custom Results. What do you think - are these tools going to help affiliates/advertisers, or just another way for Meta to control more of the process?